WPX vs Kinsta 2025: Which is Best for Speed, Support, and Value?

When it comes to choosing the best managed WordPress hosting in 2025, two names that frequently stand out are WPX and Kinsta. Both hosting providers have established themselves as industry leaders, offering high-performance hosting, top-notch security, and excellent customer support.

However, deciding between WPX vs Kinsta can be challenging, especially when both offer competitive features tailored for different types of WordPress users.

In this detailed comparison of WPX vs Kinsta 2025, we’ll break down their key differences in terms of speed, uptime, pricing, support, and more. Whether you’re a blogger, small business owner, or running a high-traffic WooCommerce site, understanding how WPX and Kinsta perform in real-world scenarios will help you make an informed decision.

By the end of this article, you’ll have a clear understanding of which hosting provider suits your specific needs – whether you prioritize affordability and unlimited bandwidth with WPX or the global infrastructure and scalability offered by Kinsta.

Let’s dive in and explore which one truly stands out in 2025!

First, we will see the comparison overview using the table format.

WPX vs Kinsta Overview

About WPX and Kinsta

It’s essential to understand the background and core offerings of each hosting provider. Both are premium managed WordPress hosting services, but they cater to slightly different user needs and priorities. Let’s take a closer look at each:

What is WPX Hosting?

WPX is a managed WordPress hosting provider known for its fast loading speeds, high-performance servers, and exceptional customer support. Launched in 2013 by Terry Kyle, WPX has gained a strong reputation among bloggers, small businesses, and content sites for its simple pricing model and fast, reliable performance.

Key Features of WPX:

• Free WPX Cloud CDN: WPX offers its own custom-built CDN to deliver content faster worldwide.
• Daily Backups: Backups are stored for 28 days for easy recovery.
• Free Malware Removal: If your site is hacked, WPX will clean it up for free.
• Fast Customer Support: Average response time under 30 seconds via live chat.

WPX focuses on speed and support while keeping its platform straightforward and easy to use. Its pricing structure is also simple, with no hidden fees or overage charges.

What is Kinsta?

Kinsta is a premium managed WordPress hosting provider powered by the Google Cloud Platform. Founded in 2013 by Mark Gavalda, Kinsta has positioned itself as a high-end solution for businesses, agencies, and developers who require scalability and top-tier performance.

Kinsta leverages Google’s infrastructure to offer high-speed hosting with cutting-edge technology. Its platform is designed for effortless scalability, making it ideal for high-traffic and WooCommerce websites.

Key Features of Kinsta:

• Google Cloud Infrastructure: Kinsta uses Google Cloud’s Premium Tier network for low latency and fast performance.
• Cloudflare CDN Integration: Kinsta includes Cloudflare CDN with over 200 locations globally.
• Automatic Scaling: Kinsta can handle sudden traffic spikes without downtime.
• Daily and On-Demand Backups: Backups are stored for 14 days (longer on higher plans).
• Hack Fix Guarantee: If your site gets hacked, Kinsta will fix it for free.

Kinsta is designed for advanced users and businesses that need a robust hosting environment capable of handling complex WordPress setups and high-traffic volumes.

Performance Comparison – WPX vs Kinsta

Performance is one of the most critical factors that can affect your site’s user experience, SEO rankings, and conversion rates. Both WPX and Kinsta promise high-speed performance, but how do they actually perform in real-world tests?

Let’s break down the key performance metrics:

1. Speed Test Results

Website loading speed is one of the most important factors for user engagement and search engine rankings. Slow loading times can lead to higher bounce rates and lower rankings on Google.

Winner: Kinsta 👑

Kinsta consistently delivers faster loading times across both desktop and mobile due to its Google Cloud infrastructure and Cloudflare CDN.

2. TTFB (Time to First Byte)

Time to First Byte (TTFB) measures how quickly the server responds to a request. A lower TTFB indicates better server responsiveness.

Winner: Kinsta 👑

Kinsta’s use of Google Cloud’s premium tier network gives it a slight edge in server response time.

3. Data Centers

WPX has three data center locations optimized for high-speed performance with its WPX Cloud CDN to improve global content delivery.

In contrast, Kinsta offers 37+ data center locations worldwide through Google Cloud Platform (GCP), allowing users to choose the closest server for lower latency and better performance.

If global coverage and flexibility in server location are priorities, Kinsta has the edge, while WPX focuses on speed-optimized regions with its custom cloud setup.

Kinsta Data Centers:

Winner: Kinsta 👑

Kinsta has more than 37 data centers located worldwide.

4. Global Loading Speed (Using CDN)

Both WPX and Kinsta offer integrated CDN (Content Delivery Network) services to improve loading speed from different global locations.

Winner: Kinsta 👑

Kinsta’s Cloudflare CDN provides faster content delivery across a larger number of global locations.

5. Uptime

Uptime measures how consistently the hosting provider keeps your website online. A higher uptime ensures your site is always available to visitors.

Winner: Kinsta 👑

Kinsta offers a higher uptime guarantee and slightly better real-world uptime.

6. Server Infrastructure

WPX and Kinsta use different server infrastructures to optimize WordPress performance.

• WPX: Runs on its custom WPX Cloud with LiteSpeed Web Server, offering high-speed performance, built-in caching (LiteSpeed Cache), and lower resource usage. WPX also has its own WPX Cloud CDN for faster global delivery.

• Kinsta: Uses Google Cloud Platform (GCP) with Nginx and Google’s C2 virtual machines, providing enterprise-grade performance, isolated resources, and a premium-tier network for global speed and reliability.

Winner: Kinsta 👑

Google Cloud’s infrastructure ensures better scalability and lower latency.

7. Traffic Handling and Scalability

Handling traffic spikes and scalability is essential for growing websites, especially for WooCommerce and high-traffic blogs.

Winner: Kinsta 👑

Kinsta’s automatic scaling makes it better suited for handling high-traffic events.

8. Performance with WooCommerce

WooCommerce sites require more server resources because of complex queries and dynamic content.

Winner: Kinsta 👑

Kinsta’s infrastructure is tailored for WooCommerce, making it more reliable for eCommerce.

👑 Performance Verdict

Kinsta takes the lead in terms of raw performance due to its superior global infrastructure, faster TTFB, better uptime, and optimized WooCommerce support. However, WPX still delivers excellent performance for personal blogs and small to medium-sized websites at a more affordable price.

Security and Backups – WPX vs Kinsta

A secure hosting environment protects your website from hacks, malware, and DDoS attacks – ensuring smooth operation and safeguarding sensitive user data. Additionally, reliable backup solutions ensure that you can quickly recover your site if anything goes wrong.

Both WPX and Kinsta take security seriously, but they offer different approaches and levels of protection. Let’s dive into how they compare:

1. Malware Protection and Removal

Both WPX and Kinsta offer proactive malware protection, but the cleanup process differs:

Winner: Tie 👑

Both WPX and Kinsta provide free malware scanning and removal, ensuring your site is clean and secure at no extra cost.

2. DDoS Protection

DDoS (Distributed Denial of Service) attacks can take down your website by overwhelming it with traffic. Both WPX and Kinsta have built-in protection to mitigate such attacks:

Winner: Kinsta 👑

Kinsta benefits from Cloudflare’s enterprise-level protection, which is more advanced and scalable than WPX’s custom solution.

3. SSL Certificates

An SSL certificate encrypts the data transferred between your website and visitors, ensuring secure transactions and improved SEO rankings.

Winner: Tie 👑

Both WPX and Kinsta offer free SSL certificates, including wildcard SSL for subdomains.

4. Web Application Firewall (WAF)

A Web Application Firewall (WAF) blocks malicious traffic and prevents common vulnerabilities like SQL injection and cross-site scripting (XSS).

Winner: Kinsta 👑

Kinsta’s Cloudflare WAF is more sophisticated and better optimized for high-traffic websites.

5. Backup Frequency and Retention

Frequent backups are crucial to recovering lost data after a site crash, hack, or user error.

Winner: WPX 👑

WPX retains backups for a longer period (28 days) and also allows on-demand backups.

6. Disaster Recovery and Rollback

Quick recovery after a major issue (such as a server failure or site hack) is crucial to minimizing downtime.

Winner: Kinsta 👑

Kinsta’s infrastructure enables faster recovery times due to the power of Google Cloud.

7. Server-Level Security

Server-level security ensures that the hosting environment itself is hardened against attacks.

Winner: Kinsta 👑

Kinsta benefits from Google Cloud’s containerized architecture, which offers greater flexibility and security.

8. Security Monitoring

Constant monitoring helps detect issues before they affect your site’s performance or security.

Winner: Kinsta 👑

Kinsta’s Cloudflare integration adds an extra layer of monitoring and threat prevention.

👑 Security and Backup Verdict

If you prioritize stronger real-time protection and enterprise-level security, Kinsta is the better choice. However, if you prefer longer backup retention and straightforward security with no extra fees, WPX is a solid option.

Ease of Use – WPX vs Kinsta

A managed WordPress hosting service should not only offer great performance and security but also be easy to set up and manage.

A user-friendly interface, intuitive controls, and hassle-free site management can save you time and effort — especially if you’re not highly technical.

Both WPX and Kinsta are designed to simplify website management, but they differ in terms of dashboard design, migration tools, and overall user experience.

Let’s compare how easy they are to use:

1. Dashboard and User Interface

Both WPX and Kinsta provide custom-built dashboards for managing websites, but the design and functionality are different.

WPX Dashboard:

Kinsta Dashboard:

Winner: Kinsta 👑

MyKinsta’s modern design and intuitive layout make it easier to manage sites and track performance.

2. Site Migrations

Migrating an existing website to a new hosting provider can be a stressful process. Let’s see how WPX and Kinsta handle it:

Winner: Tie 👑

Both offer unlimited free site migrations with no restrictions.

3. File and Database Access

Direct access to files and databases is useful for troubleshooting and advanced customization.

Winner: Tie 👑

Both WPX and Kinsta offer direct file and database access for advanced users.

4. Customer Support

When you encounter an issue, responsive and knowledgeable support is crucial.

Winner: WPX 👑

WPX’s support response time is faster, making it ideal for urgent issues.

👑 Ease of Use Verdict

If you prioritize a modern dashboard, better staging, and more control over DNS, Kinsta is the winner. However, if you value faster support, easier migration, and better multi-site support, WPX is the better option.

Email Hosting – WPX vs Kinsta

One key difference between WPX and Kinsta is their approach to email hosting.

WPX: Built-in Email Hosting

WPX includes free email hosting with all its plans, allowing you to create and manage email accounts directly within your hosting account. Some of the key features include:

• Free email accounts for your domains
• Webmail access
• IMAP/POP3 support
• Spam filtering

For users who want an all-in-one solution without needing third-party email services, WPX provides a convenient option.

Kinsta: No Email Hosting

Kinsta does not offer email hosting. Instead, they recommend using third-party email services such as Google Workspace or Zoho Mail. While this means an extra cost, it allows businesses to use dedicated email providers that offer better deliverability and security.

Customer Support – WPX vs Kinsta

Reliable and responsive customer support can make a huge difference when managing a WordPress site – especially during traffic spikes, technical issues, or plugin conflicts. The faster and more knowledgeable the support team is, the quicker you can resolve issues and keep your site running smoothly.

Both WPX and Kinsta offer 24/7 support, but the type of support, response time, and level of expertise vary.

Let’s compare how they handle customer support:

If you value faster response times and the ability to contact support via multiple channels, WPX is the better option. If you prefer multilingual support, better documentation, and deeper technical expertise, Kinsta comes out on top.

Banned Plugins

Banned Plugins on WPX

No banned plugins – WPX allows the use of all WordPress plugins, including caching, security, and performance plugins.

Why WPX Allows All Plugins:

• WPX’s custom-built infrastructure is designed to work with any third-party plugin without conflicts.
• Users have more freedom to customize their site’s functionality and performance using their preferred plugins.

Banned Plugins on Kinsta

Kinsta maintains a list of banned plugins due to performance conflicts with Cloudflare’s built-in caching and security features. Here are some of the key banned plugins:

If you prefer complete freedom to use any plugin without restrictions, WPX is the better choice. If you value a streamlined setup with automatic performance and security management, Kinsta is the better option.

TrustPilot Rating

WPX Trustpilot Ratings

WPX boasts a stellar reputation on Trustpilot:

• Overall Rating: 4.9 out of 5 stars
• Total Reviews: Over 3,500 reviews

Kinsta Trustpilot Ratings

Kinsta also maintains an impressive presence on Trustpilot:

• Overall Rating: 4.8 out of 5 stars
• Total Reviews: Over 893 reviews

Both WPX and Kinsta receive outstanding feedback on Trustpilot, reflecting their commitment to quality hosting services.

WPX’s slightly higher rating and larger volume of reviews may indicate a broader base of satisfied customers, particularly praising their customer support. Kinsta’s clients appreciate the platform’s performance and advanced features.

Pros & Cons

✅ Pros of WPX Hosting:

• Faster Response Time: WPX support responds within 30 seconds on average — one of the fastest in the industry.
• No Plugin Restrictions: WPX allows all WordPress plugins without conflicts or performance issues.
• Free Unlimited Site Migrations: WPX offers unlimited free migrations with no hidden fees.
• Custom CDN for Faster Loading: WPX Cloud CDN improves site speed and reduces latency worldwide.
• Free Malware Removal: WPX includes automatic malware scanning and removal at no extra cost.
• Excellent Trustpilot Rating: WPX holds a 4.9/5 rating from over 3,400 reviews on Trustpilot.
• Simple and Transparent Pricing: No hidden fees, and all plans include the same core features.
• Environmentally Friendly: WPX is a carbon-neutral company and supports animal rescue efforts.

❌ Cons of WPX Hosting:

• Limited Data Center Locations: WPX has only three data centers (USA, UK, Australia), which may impact performance for global traffic.
• No Built-in Image Optimization: Unlike Kinsta, WPX does not offer automated image compression.
• No Phone Support: WPX only provides live chat and email support — no phone support available.
• Basic Staging Environment: WPX’s staging feature is functional but lacks some advanced options available on Kinsta.

✅ Pros of Kinsta Hosting:

• Premium Google Cloud Infrastructure: Kinsta uses the Google Cloud Platform’s fastest servers for unmatched performance and scalability.
• Cloudflare Integration: Built-in Cloudflare CDN, firewall, and security — included for free.
• Global Reach: Kinsta has 37+ data centers worldwide for faster loading times across continents.
• Advanced Staging Environment: One-click staging with automatic backups and rollback options.
• Automated Image Optimization: Kinsta optimizes and serves images through Cloudflare for faster loading.
• Proactive Monitoring: Kinsta automatically detects and fixes server-level issues.
• Multilingual Support: Kinsta offers customer support in 10+ languages.
• High Trustpilot Rating: Kinsta holds a 4.8/5 rating from over 750 reviews.

❌ Cons of Kinsta Hosting:

• Higher Pricing: Kinsta is more expensive, with the cheapest plan starting at $35/month — nearly double WPX’s starter plan.
• Limited Plugin Compatibility: Kinsta bans popular plugins like WP Rocket and W3 Total Cache due to conflicts with their infrastructure.
• No Email Hosting: Kinsta does not offer email hosting — you need to use a third-party service like Google Workspace.
• No Ticket Support: Kinsta relies solely on live chat for support — no email or ticket system.

Pricing and Value for Money – WPX vs Kinsta

WPX Pricing Plans

WPX follows a straightforward and predictable pricing structure with no hidden fees or overage charges. All plans include unlimited bandwidth, free SSL, and free malware removal – making it easy to know exactly what you’re paying for.

Kinsta Pricing Plans

Kinsta’s pricing is based on the number of websites, storage, and monthly traffic allowance. Since Kinsta is powered by Google Cloud, the costs are higher – but it includes premium features like auto-scaling and Cloudflare integration.

Single-site Plans:

Multiple-site Plans:

Kinsta Overage Pricing:

• Visits overage: $0.50/1,000 visits (Kinsta will send you a notification at 80% and 100% usage)
• Disk space overage: $2 per GB per month
• CDN overage: $0.05 /GB
• Bandwidth overage: $0.50/GB (Kinsta will send you a notification at 80% and 100% usage)

Kinsta Dedicated Servers and Add-ons Pricing:

• Dedicated servers: Starting at $300
• PHP performance: $10/500MB per month
• External backups:
  • $2 /site /month
  • +$1 /GB bandwidth
• Extra backups:
  • Every 6 hours: $20 /site /month
  • Every hour: $100 /site /month
• Premium staging environments: $20 /month /environment
• Redis caching: $100 /site /month
• Reverse proxy: $50 /site /month
• Disk space: $20 /20GB increment /month
• WordPress sites: $30 /additional website /month
• Kinsta Automatic Updates: $3 /environment /month

Check here detailed Kinsta Pricing Breakdown: Is It Worth the Cost in 2025?

👑 Pricing Verdict

✅WPX offers better value for money for:

• Bloggers, small businesses, and multi-site owners
• Those needing free email hosting
• High-traffic sites that don’t require complex scalability

✅ Kinsta offers better value for money for:

• High-traffic, dynamic, and WooCommerce sites
• Websites that require auto-scaling and low latency
• Agencies and businesses needing global server coverage

If you want more affordability and simplicity, go with WPX. If you need advanced infrastructure, scalability, and Google Cloud-level performance, go with Kinsta.

Read also: 8 Best Managed WordPress Hosting Providers in 2025

FAQs

Alternative Hosting Comparison

Choosing the right hosting provider depends not only on performance but also on pricing and the features included in each plan. Below is a detailed comparison of the pricing, number of websites supported, storage limits, and other key factors for WPX, Kinsta, WP Engine, Cloudways, and Pressable.

This table helps you quickly compare the value offered by each host, so you can make an informed decision based on your budget and website requirements:

This comparison gives you a clear picture of how these top hosting providers stack up against each other, helping you decide which one aligns best with your website’s needs and budget.

Final Verdict – WPX vs Kinsta

After comparing WPX and Kinsta across key factors like performance, pricing, support, security, and flexibility, here’s the final breakdown:

🏆 Choose WPX If:

• You want to host multiple websites on an affordable plan.
• You need fast and responsive customer support (average response time under 30 seconds).
• You prefer flexibility to use any plugin without restrictions.
• You want free email hosting included.
• You’re targeting audiences primarily in the US, UK, and Australia.

🏆 Choose Kinsta If:

• You need enterprise-level infrastructure powered by Google Cloud and Cloudflare.
• Your audience is global, and you want access to 37+ data centers worldwide.
• You prefer built-in features like automatic image optimization and Cloudflare firewall.
• You’re running a high-traffic or WooCommerce site that requires automatic scaling.
• You want a more advanced staging environment and automatic backups.

👉 Recommendation:

• If you’re a blogger, small business owner, or running multiple websites, WPX is the better value.
• If you’re managing a high-traffic site, WooCommerce store, or need advanced features, Kinsta is the stronger option.

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