10 Best Free and Premium SERP Tracking Tools to Track Keywords Ranking

Monitoring keyword position is a must for understanding how well a website is doing in the search engine results pages. It will give you a better idea of how well your site ranks for the keywords you specify.

If you want to be successful with search engine optimization, you need to have data to shed light on your results.

Without it, you’re just stumbling around in the dark, hoping your campaigns work but having no idea which ones do and which ones don’t.

“You can’t manage what you don’t measure.”

In addition to knowing the competition level, knowing the search volume of the phrase, the average click-through rate per SERP position, and the SERP characteristics you are competing for can help.

But the most crucial fact you need to know is how the SERP for this term appears.

Search engine rank tracking programs provide this data. Some of them serve somewhat different purposes, and there are many of them. This post will help you choose the best search engine results page (SERP) tracker for your needs.

What is a SERP Tracking Tool?

Keeping tabs on where your site or page stands in search engine results is a must for any SEO practitioner, and that’s exactly what a SERP tracker does. Usually, all you have to do is enter a keyword related to the topic or website you want to keep tabs on, and it will do the rest.

The websites of your rivals can be examined for useful information, too. It’s a great way to get a leg up on the competition and climb the ranks. For the sake of your company, it is crucial that people who Google your name find accurate information.

If this isn’t happening, then more effort has to be put into your rankings if you want to attract more of your desired demographic.

Search engine result page trackers can help you look at how well you did and figure out what went wrong so you don’t make the same mistakes again. You’ll learn where you went wrong and how to fix the issues if you want higher rankings as a result.

There are a plethora of low-cost SERP tools available. You can choose to buy just one tracking tool or an all-in-one rating tool. The choice is yours. What you can afford is another factor to consider.

Pricing Overview of SERP Tracking Tools

SERP ToolPricing for Annual Subscription
Semrush$99.95/mo
ProRankTracker$11/mo
SE Ranking$18.72/mo
Accuranker$116/mo
SERPwatch$29/mo
Nightwatch$32/mo
Ahrefs$83/mo
Serpstat$55/mo
SERPWatcher by Mangools$29/mo
SEO PowerSuite$149/year

Top 10 Best SERP Tracking Tools in 2022

1. Semrush

Semrush Best SERP Tracking Tools

Semrush provides an all-inclusive marketing platform for large businesses. It’s the best solution for SEO experts, large teams, and organizations because it includes everything needed to run complex SEO operations.

There is a good reason why Semrush is so well-known among SEO software as a service platform. It has some of the most potent resources and features available.

This is an excellent set of search engine rank checkers. Using position tracking, you may monitor the performance of a specific keyword or domain name on a variety of popular search engines like Google and Baidu. This important information will help you figure out how your campaign is doing, find problems caused by keyword cannibalization, and come up with good solutions.

You can also keep an eye on Google’s and Baidu’s SERP fluctuations by tracking the positions of your organic search results and looking for signs of a major ranking algorithm update. Find out which domains your competitors are using and learn valuable information about their organic and sponsored search traffic.

And this is only the tip of the iceberg of what you can do with Semrush. Among its many features is a set of tools designed to make digital marketing easier in every way. One of these tools is rank tracking software. If you want to test the tool before purchasing, Semrush offers 14 days free trial.

Pricing:-

There are three plans, Pro, Guru, and Business.

PlansMonthly PriceYearly Price
Pro$119.95/mo$99.95/mo
Guru$229.95/mo$191.62/mo
Business$449.95/mo$374.95/mo

Get Semrush 14 Days Free Trial Now!

2. ProRankTracker

ProRankTracker Best Free and Premium SERP Tracking Tools

ProRankTracker is one of the best SERP tracking tools. Whether you are a small business owner or an agency, the features and pricing of ProRankTracker are suitable for everyone.

It is a web-based application that can be accessed from anywhere. There is no need to download or install the app. You can also log in from multiple devices as there is no device limit.

You can create white-label reports and share them with your clients. Keywords are tracked on all popular search engines like Google, Yahoo, Bing, Amazon, and YouTube with mobile and desktop organic results on a daily basis.

PRT will give you international tracking reports for almost all the search engines. You can create reports in English, Spanish, French, German, Italian, and Dutch languages.

If you are an SEO agency then this tool is for you.

Pricing:

PRT offers four plans, Free, Starter, Pro, and Agency.

PlansMonthly PriceYearly Price
Free
Starter$13.5/mo$11/mo
Pro$89/mo$71/mo
Agency$180/mo$144/mo

You can try ProRankTracker for free for 30 days with all the features like Daily Rank Updates, Local and Mobile Tracking, Unlimited URLs, Unlimited Reports, Full SERPs, Sub Accounts, and MyRanks Clients App for 100 terms. After the completion of the free trial, you can track 20 terms with daily rank updates and local & mobile tracking.

Get 30 Days Free Trial Now!

3. SE Ranking

SE Ranking Best SERP Tracking Tools

When it comes to ease of use, SE Ranking shines. This is essentially its main selling point, and it holds true. While some users may find it challenging to get the hang of an all-in-one SEO tool because of the sheer number of features and dashboards it offers, SE Ranking has a rather gentle learning curve.

When you sign up for an account, you’ll get access to more than just a search engine rankings tracker. You will also be able to do keyword research and use a website audit tool, an on-page checker, a backlink tool, and other similar features to improve your SEO results.

Still, the name of the tool suggests that it may be able to track rankings on more than just these platforms. It may also be able to track rankings on Google, Yahoo, Bing, and YouTube. It’s possible to restrict search results to a specific country, metro area, or postal code. Users on both desktop and mobile platforms can be tracked.

SE Ranking takes into account the positions of websites in Google Maps, Google Ads, and regular Google search results. Results for snippets and movies on the search engine results page can also be analyzed.

Up to five rival websites can be added to examine how they fare in Google searches in comparison to your own.

Pricing:-

There are three plans, Essential, Pro, and Business.

PlansMonthly PriceYearly Price
Essential$39/mo$18.72/mo
Pro$89/mo$42.72/mo
Business$189/mo$90.72/mo

4. Accuranker

Accuranker Best SERP Tracking Tools

The Accuranker is simple and effective.

There is a ranked monitor. It does what it sets out to do. I like that you can set up several groups of keywords and labels to track and that you can get updates on your rankings through email every day or once a week.

There have been claims that its accuracy ranks among the best in the business.

Inadequate tools for keyword research, content gap analysis, and domain comparisons are missing. The rank tracking functionality, however, is exceptional and works automatically once set up.

It’s very scalable, so it’s great for businesses that run large websites or have multiple clients.

This is the most sophisticated and effective SERP tracking tool available, in my opinion.

Pricing:-

Three are many plans starting from 1K keywords to 1000K keywords. Following are a few of the starting plans.

PlanMonthly PriceYearly Price
1K KeyWords$129/mo$116/mo
2K KeyWords$249/mo$224/mo
3K KeyWords$369/mo$332/mo

5. SERPwatch

Serpwatch Best SERP Tracking Tools

As an alternative to AccuRanker, Serpwatch performs admirably. It goes beyond simple rank tracking and is tailored specifically for agencies.

There are many aspects of Serpwatch that are better suited for agencies than the typical SEO.

It’s perfect for businesses that need access to high-quality data but still need to keep their customers happy, thanks to features like white labeling and sophisticated reporting.

You can use Serpwatch to get the data you need by evaluating specific keyword and domain-keyword combinations. Current positions, analytics from the past, and site-wide breakdowns are all included here. You can select to have the rankings updated every hour if you’d like. There is a default update cycle that occurs every 24 hours.

The only way to truly understand the competition is to use this strategy. It’s a shame there isn’t a dedicated dashboard for competitive research, but customers can likely make do with what’s already available.

Pricing:-

There are three plans, Starter, Growth, and Premium.

PlansMonthly PriceYearly Price
Starter$49/mo$29/mo
Growth$99/mo$59/mo
Premium$349/mo$199/mo

6. Nightwatch

Nightwatch Best SERP Tracking Tools

Nightwatch has built-in monitoring and alerting features, as well as a reporting tool that can make white-label reports (Optimize & Agency plans) and a site audit. It is one of the least expensive rank-tracking tools on this list. This means that sole proprietors and small businesses can use it, but it also has a lot of options for larger agencies with multiple clients.

Local or international, Nightwatch may monitor your rankings for any combination of keywords you specify, whether they are branded, high-volume, targeted, etc.

Keywords are checked every day on Google, YouTube, DuckDuckGo, Bing, and a lot of other mobile and desktop search engines. Nightwatch gets information from all of the SEO tools that are available, like Google Analytics, Search Console, and Keyword Planner.

You can learn how to make your website more visible by keeping an eye on where it shows up in search engine features like the highlighted snippet, local pack, and knowledge panel.

In addition to a site audit and white-label reports (Optimize and Agency plans), Nightwatch offers a reporting tool for keeping tabs on your on-page SEO performance.

Pricing:-

There are three plans, Starter, Optimize, and Agency.

PlansMonthly PriceYearly Price
Starter$39/mo$32/mo
Optimize$99/mo$79/mo
Agency$369/mo$299/mo

7. Ahrefs

Ahrefs Best SERP Tracking Tools

Ahrefs is another great rank tracking tool. It is also a full-featured SEO and digital marketing app, like Semrush.

You can add projects to Ahrefs’s Rank Tracker by linking your Google Search Console account or by adding your website. Enter the search terms you want to track in Ahrefs.

With Ahrefs, you can see a quick snapshot of where your website stands in the major search engines. The percentage of visibility, average position, traffic, search engine results page features, and position changes are all viewable.

For each keyword, you can see where it ranks, how often it’s searched, how much traffic it receives, how difficult it is to rank for, and whether or not it appears in a SERP feature like the People also ask area.

Simply enter a URL to get information on your page’s link popularity, organic keyword usage, and any content gaps.

Similar tools include Ahrefs and Keyword Explorer, both of which may be used to research potential keywords for your content.

Pricing:-

There are four plans, lite, standard, advanced, and enterprise.

PlansMonthly PriceYearly Price
Lite$99/mo$83/mo
Standard$199/mo$166/mo
Advanced$399/mo$333/mo
Enterprise$999/mo$833/mo

8. Serpstat

Serpstat Best SERP Tracking Tools

When it comes to comprehensive SEO tools, Serpstat is another option, and it even has the ability to monitor specific keywords. SERPstat is an adequate choice if you need more than just a ranking tool, such as keyword research, site audits, competitor analysis, and backlink analysis.

The SERPstat Rank Tracking Tool is where our attention should be focused at this time.

If you use this, you can learn more about the natural and paid search results for your domain and the domains of your competitors. There are global rankings available for major brands to view. However, if you run a small, regional business, you can also look at regional search rankings.

Keyword analysis lets you keep an eye on your share of the market, and you can set up regular reports to check in on it every day, every week, or every month.

Pricing:-

There are four plans, Lite, Standard, Advanced, and Enterprise.

PlansMonthly PriceYearly Price
Lite$69/mo$55/mo
Standard$149/mo$119/mo
Advanced$299/mo$239/mo
Enterprise$499/mo$399/mo

9. SERPWatcher by Mangools

Mangools serpwatcher Best SERP Tracking Tools

When it comes to search engine results page SERP tracking, SERPWatcher by Mangools is a powerful piece of SEO software that makes the process simple for your business.

As an alternative to more expensive SEO software, Mangool gives you access to the SERPChecker, Link Miner, Keyword Finder, and Site Profiler tools.

To put it simply, it is a straightforward instrument that can be put to work in a matter of minutes. It’s as easy as 1, 2, 3, to add your website, choose a monitoring region, choose a device type (desktop or mobile), and enter your keywords.

The report looks at how well your website ranks in search engine results by using data from SERPWatcher. Each term’s search volume and estimated monthly visits are shown, along with its rank, position change, average position, best position, and best position.

SERPWatcher provides daily email updates on search engine rankings. In this way, you can quickly adapt to any shifts in the search engine results page.

Pricing:-

There are three plans, Basic, Premium, and Agency.

PlansMonthly PriceYearly Price
Basic$49/mo$29/mo
Premium$69/mo$39/mo
Agency$129/mo$79/mo

10. SEO PowerSuite

SEO Powersuite Best SERP Tracking Tools

Following this list is the SERP tracker. When you look at all the features this program offers, the price is unbeatable. You can monitor SERPs without breaking the bank.

The SERP checker looks at the top 10 and top 50 results to figure out what SEO criteria you need for your ranking. The program figures out the ranking potential by giving each of your pages a keyword difficulty index and a keyword efficiency index. Reviewing these factors might help you fine-tune your SEO strategy and climb the search engine results pages.

This SERP monitor checks both the organic and paid rankings in every search engine, wherever they are in the world. It also finds SERP features like FAQs, featured snippets, items, and Google images, among others.

Keep an eye on how you stack up against the competition, too. The best part is that you can monitor as many keywords and projects as you like with the free edition. In addition, you receive a free, effective keyword tool.

Pricing:-

There are only two plans with a yearly subscription only. There is no monthly plan.

PlansYearly Price
Professional$149/year
Enterprise$349/year

Wrapping it up

Tracking your company’s position is the best way to keep an eye on how well it does in search results. To keep a high Google ranking for your target keywords, you need to keep improving your strategies, which you can only do by keeping track of them regularly.

And with the aforementioned rank-checking tools, keeping tabs on your ranking metrics shouldn’t be too tough.

Pick the rank tracker that works best for your requirements and budget.

Author Bio:

Archit Prajapati is a professional digital marketer at WPWeb Infotech. He assists internet businesses in expanding their sales and leads via the use of intelligent marketing strategies.


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