If you want to know the important and actionable SEO tips to increase your website rank on Google or any other search engine then you are at the right place.
According to Backlinko, the first result of the first page of Google search results gets 31.7% CTR. And most of all clicks go to the first three results of Google’s first search result page. So ranking in the top 3 positions is very necessary to get a high CTR.
Now to get a higher ranking on Google search there are many factors that really matter. If you are optimizing your content only to get it on top of Google SERP then it won’t help you.
So what to optimize for better ranking on Google SERP? Let’s check out all the things including on-page and off-page SEO.
In this article, I have listed all the important and required things that you need to optimize to get your website articles on top of the Google search engine results page (SERP).
1. Content Optimization
You must have heard that to get rank higher on Google, you need to create high-quality content.
Now, what is high-quality content?
High-quality content contains everything that a user searches for in the Google search bar and he takes action from the content if he requires and then he does not need to look for any other content.
Your article must be unique and free from Grammatical errors & spelling mistakes. There are many grammatical error-checking and duplicate content checker tools you can use to improve the quality of the content.
To make the content high quality and engaging, you need to focus on the following things.
1. Focus on Long-Form Content
The average content length for a single web result page that ranks in the top 10 results for any keyword on Google has an average of 2,000 words. And if you create content having more than 3k words then it can help you in link building.
2. Write for Humans First then For Search Engines
Writing according to search engine rules is necessary but what if the content doesn’t contain the real data or a user is not able to get the information easily from your content? Your content won’t rank on Google SERP. Right?
So always write for the users and provide the proper information in an easy way so any user who opens your article does not need to look anywhere else. And this writing process is called SEO copywriting.
Also, if a user likes your content then definitely Google will love your content and hence the ranking of your content will increase.
3. Add Infographics, Images, Charts, and Videos
Use infographics, images, charts, videos, or any type of visual thing in your content. Content with visual things can get more inbound links. These links can be to your article or directly to your visual thing. If a user links to your image then you can ask to use your article link as a source.
4. Link to Other High Authority Websites
According to Rand Fishkin, linking out makes your website valuable and sends trackable traffic to your site. Also if you link to other websites then the chances become higher that they also link to your site or share your blog post to their audience.
5. Reduce Bounce Rate
If a user lands on your site and quickly leaves and again comes back to the search result then your website bounce rate will increase. And hence, the ranking will drop.
So to reduce the bounce rate,
First thing, focus on the “Above The Fold” section. If a user does not see any information related to his query, then there are many chances that he quickly leaves the page. So use related information or use your content on top of the page.
The second thing is that, create a structure of your page so that a user can quickly find what he is looking for. In this article, we have used a “table of content plus” plugin that shows the structure of the article at the top. So that anyone can find what is in this content and where it is located and simply he can reach the specific topic by clicking on it.
And the last thing is that, use visual things like charts, images, etc in the content as mentioned in the above topic. The visual content keeps the user on the blog page and hence reduces the bounce rate.
6. Publish Unique Content Regularly
According to Cyrus Shepard, It is very necessary to create unique and useful content and publish it regularly to maintain your website’s Google ranking.
You can use tools like Grammarly to create unique, engaging, and grammatical error-free content.
2. Keyword Research
Keyword research for your content is very necessary. Without doing proper keyword research for your content, you can’t implement the right keywords to your content.
Now, find the right keywords that help your content to get a higher rank on Google search. Here’s the complete guide on how to do keyword research and here are the best keyword research tools to get the right keywords for your content.
1. Add Related Keywords in Content
Adding keywords in the content is necessary but that doesn’t mean to make the article full of keywords. Write the article naturally and use the main keywords a few times then add other related keywords to the main keyword in the content.
You can find related keywords from the Google search bar. If you search for “SEO Tips” then you will find different related keywords at the bottom as shown in the below image.
2. Use Proper Keywords in Images
If a user is looking for a specific type of image then he will search in the Google image search engine using a specific keyword. If you have just uploaded an image without a proper name, alt text, or caption then your image won’t show up in search results.
So always put a name for the image, add proper alt text and add keywords in the image caption. Here is a detailed guide on how to optimize images for SEO.
3. Use Long-Tail Keywords
If your article is not ranking well on any keywords then start using long-tail keywords. Long-tail keywords can help you in driving more converting traffic to your website. And hence your business growth will increase.
You just need to find the right long-tail keywords and use them in the content properly. Here is the complete guide on how to get traffic using long-tail keywords.
3. Improve Organic CTR
1. Use Proper Title Tags and Meta Descriptions
Your page title tag must be unique and includes the main keyword of the content. Whether it’s a blog page or any product page, all blog pages, and product pages must have unique title tags. An eye-catchy title or a title that creates suspense in the user’s mind can increase the CTR considerably.
If we talk about meta description then it has a very low impact on Google ranking. But still, if you use the proper meta description then it can help you in increasing the organic CTR. Here are the 7 important tips to write a meta description that converts.
2. Use Short and Meaningful URLs
Can you guess what content the above URL contains? If you can’t then how can a search engine know about the article from the URL? As a search engine is a machine, not a human so you have to let it know by writing the proper URL.
So write a URL that contains the main words of the article that may be the main keyword of the article. Also, don’t use stop words in any URL. Check the following URL,
You can see that the above URL contains only four words. Using these four words you can get an idea of what this article is about.
3. Featured Snippets
If your article is not ranking on top on the Google SERP then still you can be on “position zero”. Position zero is above the first position. To get your article here, provide the answers, solutions, etc to people’s queries in your article.
For example, if you search for “how to increase website speed” then you will find a result like this,
Also, check out the more effective ways to improve CTR for your website.
4. Internal Linking
Internal linking is also one of the best ways to increase the ranking in Google. The term “Internal linking” means adding your website’s one blog post link to another related blog post of your website.
You can use pure keywords as anchor text while doing internal linking. For adding more internal links to your article, you should have more articles related to that topic.
5. Build Backlinks
1. Guest Posting
Guest posting is the most used strategy to earn a high-quality backlink to your site. But make sure that you are not doing it just to get a backlink on keywords only. You can use general, branded, or sometimes keywords as anchor text. Here is the complete guide on how to use anchor text while link building.
2. Broken Link Building
This is the fastest way to build backlinks to your site. Just find websites in your niche and analyze them for broken links. If you found any broken link on that site then you can ask that website owner to replace that link with your related page link.
6. Improve Technical SEO
1. Optimize Your Website Speed
Website speed is one of the most important Google ranking factors. If your website takes a long time to open then definitely any user will leave it and thus the rank of your website will go down.
Even after optimizing your website, if it still takes more time to open then check your web hosting services. If you are using a poor hosting service then your website can’t load faster. For that, you must use a high-quality web hosting service provider.
To check your website loading speed, you can use the following speed test tools,
To know more effective ways, you can read our article on how to increase your website speed.
2. Mobile Friendly
If your website is not responsive or not user-friendly on a mobile device then no user will stay on your website. These days, more than 50% of users come from mobile devices rather than desktops. So it is very necessary to keep your website mobile-friendly.
You can check this by using Google’s mobile-friendly test tool. Just open this tool and enter your website URL then click on “TEST URL”.
If your website is mobile-friendly then the result will show that your page is mobile-friendly. And if your website is not mobile-friendly then it will show that your page is not mobile-friendly.
7. Get Social Signals
Today everyone is using social media accounts. That means if you share your articles on different social media platforms then it can reach a huge audience. For this, you should have a huge number of followers. If you don’t have then you can use the right hashtags or tag your friends to your post.
In this way, your article will reach many people and thus more traffic to your site and it creates a good impression to Google and the result is your website ranks high.
You can install these WordPress plugins to get more social shares and here is the list of plugins that will auto-share your content on social media.
8. Do Website Audit
1. Fix broken links
Check your website for broken links using different broken link checking tools. If you found any broken link on your site then you can remove or replace it with the proper one.
2. Delete Zombie Pages
If your website has pages that do not get any traffic then delete those pages. If you are deleting all those pages which are not getting any organic traffic then you will see an increase in your website’s overall organic traffic.
3. Update Old Blog Posts
If you have many articles on your websites then don’t forget to update the old content. You can update your old content using the following ways:
- If an article contains any statistical data then update it
- Add high authority external links to the article
- Update the article format if required
- Change images if required
4. If there is any Google Penalty then fix it
If your website’s traffic is continually dropping then check for Google penalties to your website. You can check this in the Google search console tool. Open “Manual actions” from the “Security & Manual Actions”. If you have any manual penalty then you can see it here.
You can fix it by making the changes on your website then asking for reconsideration. If there is any penalty from the Google algorithm then you can’t see it in the Google search console.
9. Use Google Search Console, Google Analytics
Using these tools, you can check on which keywords your article is ranking. Maybe you will find some new keywords that you haven’t optimized content for. So if you again optimize your content for new keywords then your article will be on top of SERP on those keywords.
Google search console and Google analytics can help you in optimizing your website completely if you use them properly.
Conclusion on SEO Tips to Rank Higher on Google
If you are following all the SEO tips mentioned above then your website will rank higher on search engines.
Now I would like to know which strategy you are going to implement on your website.
If there is any SEO strategy that is your favorite and not mentioned in this article then please let us know by commenting below.