Search engines continue to be as one of the most crucial traffic sources for sites and webpages. That’s why it’s extremely important to improve your organic click-through rate (CTR), taking advantage of the right strategies.
Remember, it isn’t just about your ranking on search engines, which is what website owners always focus on. After all, if you’re on the first page of search engines, traffic will come your way immediately, right? Unfortunately, it doesn’t work that way!
Achieving even the highest rank on search engine ranking pages won’t help if no one clicks and visits your content. If this happens, then your search ranking ends up just being a display more so than a display.
That’s where improving your CTR comes along, which plays hand in hand with your search rankings. Because your audience is not search-engine, but it’s real people who make your content relevant.
But how do you do it? Read on as I show you the different ways to improve your WordPress website CTR!
In this article, you will learn:
Ways to Improve Your WordPress Website CTR
Working on your CTR is a great way to improve your search ranking. It can actually move your website up to one spot in the search engine pages for every 3% improvement of your organic CTR!
With that said, follow these seven tips to increase your organic CTR.
1. Check Out Your Current CTR
The first thing I recommend you do is to check what your current click-through rate is. It’s best to learn what the status is, using the right tools when doing so.
You can use Google Analytics for monitoring and to improve your CTR. When you’re on Google Analytics, head on to Acquisition>Search Console>Queries. You’ll then see the various search queries that bring people into your website.
On the screen, you can also check out the query clicks, exact CTR, impressions, and your average search position. You can find more information on the Landing Pages menu for more data about the pages under your website.
That way, you’ll know what action to take to improve your organic CTR.
2. Improve All Your Site’s Titles
One of the most important parts of your search results is the title. Think of it as the website’s first impression before a searcher visits the page. Because of this, you need to focus on making your title as effective as it can. You can follow these tips:
- Try out various headlines and don’t just stick to one choice. Have different title alternatives and see which one works best.
- Focus on the emotion, as the clicking decision is motivated by how people feel.
- Try listicle-based titles, which is what people love most. You noticed why people love top-X lists, so try employing them to your content and title.
- Use the right formatting, as appearance matters. The title needs to be grammatically correct and at the right length to prevent it from being cut-off from SERPs.
3. Test the Headlines
While you need to have good titles, you have to test these headlines down before you post it. You can’t rely on guesswork to see how content titles improve. Try these tips:
- Use the correct tools to measure your headline scores, such as the CoSchedule Headline Analyzer. You can also use WordPress plugins, with tools for A/B testing
- Test out the titles on social media networks. You can post similar content with different titles to see what title works best
- Try using PPC ads to test out your titles, purchasing ads for pages you want to improve your CTR from and using it to try different titles
4. Make the URLs Descriptive
Besides the titles and headlines, the next thing to do is check out your URLs. You need to place your keyword here as well, which is important for Google and will have your potential visitors to become enticed to click on yours. In fact, one study shows that descriptive URLs perform 25% better compared to generic URLs!
Besides adding short and relevant URLs, you can improve it by placing it in categories and subcategories within your link structure. That way, there’s a wider context and has visitors know the gist of your content.
5. Double Down Your Meta Descriptions
People want an idea of what they’re about to read, and you want to entice them with a short description of your content. That’s where meter descriptions come along, which are snippets of your content to tell potential visitors what to expect from your webpage.
Have an enticing custom description per post, or else search engines will pull random sentences that contain your main keyword. Just like making your headlines, make sure you use power and emotion, but don’t make it too long or it gets cut off.
6. Set Up a Schema.org Structured Data
If you’re not familiar with structured data, these are what create rich snippets that have additional information for your content. It has images, ratings, prep time (used for recipes), or breadcrumb navigations. Using these may increase your organic CTR by 30% if done right!
Besides this search engines use structured data to show information on the results page, usually before organic search results. That’s why it’s time to take advantage of it, adding structured data to your WordPress site.
7. Improve Your Website’s Speed
This is the final and absolute crucial tip to help your organic CTR. With a fast-loading page, people will be more inclined to stay, lessening the risk of exits and bounce rates.
After all, who would want to stay on a webpage that doesn’t load even after a few minutes? Of course, they’ll want to choose another site that loads quickly!
Wrapping It Up
I hope this article on how to improve your website’s CTR helped you out! So don’t wait any longer and utilize these tips to start getting more traffic now.
If you have any questions or want to share your own tips and expertise for your CTR, then comment below. Your thoughts are much appreciated!
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Joel House is a founder of Joel House Search Media and Digital Marketing Expert. Over the last 10 years, Joel has implemented different digital marketing strategies for businesses of different sizes. His Passion for Organic SEO and Google Adword makes him more special.