If you are starting SEO of a website then you need the best SEO tools. There are too many SEO tools available in the free, freemium, and paid versions.
Here, we have made a handpicked best SEO tools list that all SEO experts are using in 2023. You can also use these tools according to your requirements.
The below list contains the most popular SEO tools like backlink analysis tools, keywords research tools, and content optimization tools.
Read Also: 9 Ways To Build High Quality Backlinks For Free In 2023
14 Best SEO Tools to Use in 2023
Semrush is one of the most popular SEO tools. It is mostly used for competitor analysis and keyword research. Semrush is available in the freemium and paid version. In freemium, you have a limitation on all tasks. The paid plan starts from $99.95 per month for an annual subscription.
Click here to get 14 days Semrush free trial.
Read also: 8 Best Semrush Alternatives
Ahrefs tool has grown very fast and now becomes the most popular link analysis tool in 2023. It provides too many features like link analysis, keyword research, rank tracking, broken link checker, and many more. I can say that it is an all-rounder SEO tool that anyone can use it.
You can check the comparison of all the plans here.
3. Moz Pro
Moz Pro is the best link explorer tool. You can check the referring domains, inbound links, ranking keywords, top pages, the spam score of a website, and many more. It is available in the freemium and paid versions.
Moz Pro provides a 30-day trial and its paid plan starts from $99 per month. See all plan pricing and comparison here.
4. Google Analytics
Google Analytics provides a complete website analysis report like page impression, organic clicks, direct and referral visits, landing pages, and many more.
If you are an expert in using Google analytics then it is very beneficial for you as it provides too much information but little hard to understand for beginners.
5. Google Search Console
Google search console is the best SEO tool from Google. You can check click-through ratio, total organic clicks, impression, position on google search, sitemaps, backlinks, mobile usability, and many more.
6. Majestic: Marketing SEO Tools
Majestic is one of the best SEO tools. You can use it to explore backlinks, to check new and lost domains, to check the trust flow and citation flow of a website.
Majestic is available in the freemium and paid versions. The paid plan starts from $49.99 per month. Here you can see all the plans, pricing, and comparison.
SEOprofiler provides too many features like link analysis, keyword ranking, page optimization, keyword analysis, social media analysis, website analytics, etc. All these features have too many subfeatures. In short, SEOprofiler is of the best SEO tool for everyone.
SEOprofiler is available in the freemium and paid versions. The paid plan starts from $69.95 per month. Here you can check the pricing of all plans.
8. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a software that provides many SEO features like broken link analysis, page title, and metadata analysis, XML sitemap generations, etc. It is available in the free and paid version.
Ubersuggest is one of the best keyword research tools. The main advantage of this tool is that it is free. In the future, you will have also some cool new features like top pages, content ideas, etc in this tool.
10. KWFinder: SEO Keyword Tool
KWFinder can help you to find new keywords which have lower competition and higher search volume. Using this tool you can easily optimize your web page and rank on a long tail keyword.
If you want to know the most shared content on social media then BuzzSumo is the best tool. You can check top content for any particular social network. Another big feature is that you can get an alert when a selected keyword is mentioned around the web.
12. Google PageSpeed Insights
Google PageSpeed Insights is the best and recommended SEO tool to check the speed of a web page. This tool will let you know what things make your page loading slow. So that you can easily improve your page speed.
Pingdom is also one of the few website speed test tools. Using this tool, you can check the speed of a website for a particular location. You can see the available location in the above image.
Read Also: 15 Ways To Increase WordPress Website Speed
14. SEO Site Checkup
SEO site checkup is the best SEO tool to check your website SEO audit. It will give you all the SEO information of a page and you can also export it in a pdf file. In the free version, you can audit only one website in a day.
Here, you saw the top SEO tools list for 2023. All these tools are the most popular and used by SEO experts.
Now let me know which tool you are using the most by commenting in the comment section. If there is any new SEO tool that performs better than any of the above then please let us know about it so I can add it to this list.
6 thoughts on “14 Best SEO Tools that All SEO Experts are Using in 2023 (Free & Paid)”
Excellent article! I’ve bookmarked your website and I am including your RSS feeds to my Google account.
Awesome… Thanks for providing the best tools!
Just for your a MEGA list of free SEO tools and services that I have collected over 16 years, in the hope that you can find them useful.
The list is broken down by category and all tools listed are free.
Nice post. I have used all the tools. Thanks.
Hey There!! You have no idea , how much this site has helped me , Thanks!!!
I think the best Blog for freshers who are starting their career in Digital Marketing/SEO analyst !!!