On-Page SEO Checklist 2022 To Ease Your Current Website Strategies

We can call SEO as an industry now, it’s not that small piece of service that, we just execute, it’s a giant beast that can roar itself and make its mark on each and every industry.

Now, the question is, how to do SEO? Whether to go for on-page or off-page? What matters most? Many clients are confused over on-page SEO and on-site SEO, on-page SEO stands for optimizing a single page and for the on-site, entire website.

Off-page SEO is based on link building, basically what we do with links called off-page SEO. SEO experts suggest going for on-page SEO first, it’s the foundation of your SEO strategies.

On-Page SEO is referred to as just the implementation of keywords for most clients. But, there’s much more on this – Keywords, links, content, UI & UX.

This On-page SEO checklist will help you to optimize pages at a core level, just check out!

Fully-Fledged On-Page SEO Checklist 2022

1. Setup & Security

Install an appropriate SEO Plugin:

Set up SEO Plugin for your CMS that helps you to do adjustments for SEO factors.

Recommended plugins for SEO: Yoast Plugin or All in One SEO Pack.

Also, check these 7 Best SEO Plugins in 2022

2. Google Analytics:

Install Google Analytics for tracking and reporting the website traffic.

3. Search Console:

Implement Search Console and Bing Webmaster Tools for website indexing status and on-page monitoring of all pages.

Also read: How to Accelerate the Indexing Process of a Website

4. SSL Certificate:

HTTPs comes with lots of benefits such as keyword ranking benefits, security, and performance, you can build trust with search engines and visitors.

Also read, 7 Best and Cheapest SSL Certificate Providers

P.s – From July 2018, Google Chrome is now be marking all non-HTTPS websites as “Not Secure”

5. Traffic monitoring:

Get real-time traffic monitoring and visitors engagements with Tawk live chat tool.

6. Social Sharing Buttons:

Make use of Social sharing buttons. These are not ranking factors but they might use to spread your content. Prominent social sharing buttons can increase social sharing by 700%.

Recommended plugins for social sharing buttons: Shareaholic or AddThis

Also read,

7. Full Backup:

Make sure you have a full backup of your website to avoid any failure as well as spam attacks.

Recommended tool for website backup: BackWPup

8. Robots.txt:

Implement robots.txt to give instructions to robots on how to crawl and index pages from the website.

9. Sitemap:

Implement Sitemap.xml to help search engines for better indexing and crawling of your websites and also create sitemap.html for users to know website hierarchy.


1. Competitive research:

Make complete reverse engineering research on your competitors to know their SEO strategies and keywords.

Recommended tools: Moz and Ahref

2. Keyword Research:

Make keyword research for your business services, list out the keywords with low competition with high volume.

Recommended tools: Semrush and Ubersuggest (Check Top 11 Tools for Keyword Research)

Also read, How to do Keyword Research for SEO (The Ultimate Guide for Beginner)

3. Keywords in Meta tags – Title and Description:

It’s an essential factor for keyword ranking. You must keep the title length between 10-70 characters and Meta description in between 150 to 160 characters.

4. Keyword Density:

Keyword density is the percentage of keywords or keyphrases that you have used on a webpage in comparison with the total number of words on the webpage. The ideal keyword density is about 1 to 3%.

5. Header tag Optimization:

Implement header tag optimization, especially H1, it can improve your search engine ranking. You can maximum use only one H1 tag.

6. Image optimization:

Optimize your all images, and make sure it must have alt tags and title tags.

Also read, 5 Best Free Image Optimizer WordPress Plugins


1. Content Optimization:

  • Content should be free from Grammatical errors & spelling mistakes. Recommended tool for checking grammatical errors & spelling mistakes: Grammarly.
  • The average content length for a single web result page that ranks in the top 10 results for any keyword on Google has avg 2,000 words.
Content length
Source: SERPiq

2. Text/HTML Ratio:

Make sure your website must have 25 to 70% Text to HTML ratio.

3. Check for duplicate content:

Make sure that your content must not be duplicated elsewhere on the Web or not! You can check this with Copyscape or Plagiarism tool.


1. Link Structure:

URL is a large ranking factor and SEO-friendly URLs affect CTR. So use dashes instead of underscores in the URLs.

Example: Use “abc.com/abc-xyz” instead of “abc.com/abc_xyz”

2. URL Rewrite:

Make sure that all pages redirect from non-www to www. You can implement this with a “.htaccess” file.

3. Canonical tag:

Make sure the website has added a canonical tag, It’s an HTML element that helps webmasters prevent duplicate content issues by specifying the ”canonical’.

Example: <link rel=”canonical” href=”https://www.abc.com/” >

4. Broken links:

Use Broken Link Checker tool to fix the broken links.

Accessibility & Infrastructure

1. Website Page-Speed:

Do you have checked your website page speed? You can check it using any of these tools: Pingdom, Page Speed Insights or GTmetrix.

Read also, 15 Effective Ways To Speed Up Your WordPress Website in 2022

2. W3C Validation:

Make validate of your content with W3C Validation.

3. Schema Implementation:

Go for Schema markups to improve the way your web page is represented in SERPs.

4. Mobile Rendering:

About 60% of traffic comes from mobile devices. That’s why you should implement your site responsive and mobile-friendly that delivers a great user experience.

Go for Google’s Mobile-friendly test and do a quick website audit.


Pavan Vora is SEO and Content Manager at Melbourne-based full-service agency 4Life Innovations. With having 4+ years of experience, he is astute in writing content and creating SEO strategies that rank well in SERP pages.

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17 thoughts on “On-Page SEO Checklist 2022 To Ease Your Current Website Strategies”

  1. Hey Pavan,

    Amazing post brother. On-page SEO is really crucial if anyone wants to rank on the first page of google. No one can rank on google without a proper on-page SEO optimization.
    Either way, thanks for giving this amazing on-page SEO checklist.

  2. Hi Pawan,

    You are right many clients are confused over on-page SEO and on-site SEO.
    The on-page is completely up to us. That’s why it’s important that we do it correctly.

    We have the freedom to decide on the particular audience. On-page SEO helps our site to be optimized for us as well as for search engines.

    We should never underestimate the power of on-page SEO. Thanks for these helpful checklists.

    Jeangam Kahmei

  3. You are great because your blog article is similar to the brian dean blog and Niel Patel SEO blog, having read this latest SEO technique I’m very happy. Great Checklist of SEO, You have described everything about On-Page SEO in very simple language.

  4. We always pressing words to clients(those clients asking only Off-Page SEO) is without the proper On-Page SEO we can’t achieve results, This article is covered all necessary elements of On-Page SEO. Thanks

  5. Hey Pavan, Nice article. Very well explained On-page SEO. The main benefit of On-page SEO is, It is completely within our control. And if we do effectively like you explained in this article then we will have a winning edge.

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