On-Page SEO Checklist 2019 To Ease Your Current Website Strategies

We can call SEO as an industry now, it’s not that small piece of service that, we just execute, it’s a giant beast that can roar itself and make its mark on each and every industry.

Now, the question is, how to do SEO? Whether to go for on-page or off-page? What’s matter most? Many clients are confused over on-page SEO and on-site SEO, on-page SEO stands for optimizing a single page and for the on-site, entire website.

Off-page SEO is based on link building, basically what we do with links called off-page SEO. SEO experts suggest to go for on-page SEO first, it’s the foundation of your SEO strategies.

On-Page SEO is referred to as just the implementation of keywords for most clients. But, there’s much more on this – Keywords, links, content, UI & UX.

This On-page SEO checklist will help you to optimize page at a core level, just check out!

Fully-Fledged On-Page SEO Checklist 2019

1. Setup & Security

Install an appropriate SEO Plugin:

Set up SEO Plugin for your CMS that helps you to do adjustment for SEO factors.

Recommended plugins for SEO: Yoast Plugin or All in One SEO Pack.

Also, check these 7 Best SEO Plugins in 2019

2. Google Analytics:

Install Google Analytics for tracking and reporting the website traffic.

3. Search Console:

Implement Search Console and Bing Webmaster Tools for website indexing status and on-page monitoring of all pages.

Also read: How to Accelerate the Indexing Process of a Website

4. SSL Certificate:

HTTPs comes with lots of benefits such as keyword ranking benefits, security, and performance, you can build trust with search engines and visitors.

Also read, 7 Best and Cheapest SSL Certificate Providers

P.s – From July 2018, Google Chrome is now be marking all non-HTTPS websites as “Not Secure”

5. Traffic monitoring:

Get real-time traffic monitoring and visitors engagements with Tawk live chat tool.

6. Social Sharing Buttons:

Make use of Social sharing buttons. These are not ranking factors but it might use to spread your content. Prominent social sharing buttons can increase social sharing by 700%.

Recommended plugins for social sharing buttons: Shareaholic or AddThis

Also read,

7. Full Backup:

Make sure you have a full backup of your website to avoid any failure as well as spam attacks.

Recommended tool for website backup: BackWPup

8. Robots.txt:

Implement robots.txt to give instructions robots on how to crawl and index pages from the website.

9. Sitemap:

Implement Sitemap.xml to help search engines for better indexing and crawling of your websites and also create sitemap.html for users to know website hierarchy.


1. Competitive research:

Make complete reverse engineering research on your competitors to know their SEO strategies and keywords.

Recommended tools: Moz and Ahref

2. Keyword Research:

Make keyword research for your business services, list out the keywords with the low competition with high volume.

Recommended tools: Semrush and Ubersuggest (Check Top 11 Tools for Keyword Research)

Also read, How to do Keyword Research for SEO (The Ultimate Guide for Beginner)

3. Keywords in Meta tags – Title and Description:

It’s an essential factor for keyword ranking. You must keep title length between 10-70 characters and Meta description in between 150 to 160 characters.

4. Keyword Density:

Keyword density is the percentage of keywords or keyphrases that you have used in a webpage in comparison with the total number of words on the webpage. Ideal keyword density is about 1 to 3%.

5. Header tag Optimization:

Implement header tag optimization, especially H1, it can improve your search engine ranking. You can maximum use only one H1 tag.

6. Image optimization:

Optimize your all images, and make sure it must have alt tags and title tags.

Also read, 5 Best Free Image Optimizer WordPress Plugins


1. Content Optimization:

  • Content should be free from Grammatical errors & spelling mistakes. Recommended tool for checking grammatical errors & spelling mistakes: Grammarly.
  • The average content length for a single web result page that ranks in the top 10 results for any keyword on Google have avg 2,000 words.
Content length
Source: SERPiq

2. Text/HTML Ratio:

Make sure your website must have 25 to 70% Text to HTML ratio.

3. Check for duplicate content:

Make sure that your content must not be duplicated elsewhere on the Web or not! You can check this with Copyscape or Plagiarism tool.


1. Link Structure:

URL is a large ranking factor and SEO friendly URLs affect CTR. So use dashes instead of underscores in the URLs.

Example: Use “abc.com/abc-xyz” instead of “abc.com/abc_xyz”

2. URL Rewrite:

Make sure that all pages redirecting from non-www to www. You can implement this with htaccess file.

3. Canonical tag:

Make sure website have added a canonical tag, It’s an HTML element that helps webmasters prevent duplicate content issues by specifying the ”canonical’.

Example: <link rel=”canonical” href=”https://www.abc.com/” >

4. Broken links:

Use Broken Link Checker tool to fix the broken links.

Accessibility & Infrastructure

1. Website Page-Speed:

Do you have checked your website page speed? You can check it using any of these tools: Pingdom, Page Speed Insights or GTmetrix.

Read also, 15 Effective Ways To Speed Up Your WordPress Website in 2019

2. W3C Validation:

Make validate your content with W3C Validation.

3. Schema Implementation:

Go for Schema markups to improve the way your web page is represented in SERPs.

4. Mobile Rendering:

About 60% of traffic comes from mobile devices. That’s why you should implement your site responsive and mobile-friendly that delivers the great user experience.

Go for Google’s Mobile-friendly test and do a quick website audit.


Pavan Vora is SEO and Content Manager at Melbourne based full-service agency 4Life Innovations. With having 4+ years of experience, he is astute in writing content and creating SEO strategies that rank well in SERP pages.

7 thoughts on “On-Page SEO Checklist 2019 To Ease Your Current Website Strategies”

  1. Hey Pavan,

    Amazing post brother. On-page SEO is really crucial if anyone wants to rank on the first page of google. No one can rank on google without a proper on-page SEO optimization.
    Either way, thanks for giving this amazing on-page SEO checklist.

  2. Hi Pawan,

    You are right many clients are confused over on-page SEO and on-site SEO.
    The on-page is completely up to us. That’s why it’s important that we do it correctly.

    We have the freedom to decide on the particular audience. On-page SEO helps our site to be optimized for us as well as for search engines.

    We should never underestimate the power of on-page SEO. Thanks for these helpful checklists.

    Jeangam Kahmei

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