We can call SEO as an industry now, it’s not that small piece of service that, we just execute, it’s a giant beast that can roar itself and make its mark on each and every industry.
Now, the question is, how to do SEO? Whether to go for on-page or off-page? What matters most? Many clients are confused over on-page SEO and on-site SEO, on-page SEO stands for optimizing a single page and for the on-site, entire website.
Off-page SEO is based on link building, basically what we do with links called off-page SEO. SEO experts suggest to go for on-page SEO first, it’s the foundation of your SEO strategies.
On-Page SEO is referred to as just the implementation of keywords for most clients. But, there’s much more on this – Keywords, links, content, UI & UX.
This On-page SEO checklist will help you to optimize page at a core level, just check out!
In this article, you will learn:
- Fully-Fledged On-Page SEO Checklist 2021
- 1. Setup & Security
- Accessibility & Infrastructure
Fully-Fledged On-Page SEO Checklist 2021
1. Setup & Security
Install an appropriate SEO Plugin:
Set up SEO Plugin for your CMS that helps you to do adjustment for SEO factors.
Also, check these 7 Best SEO Plugins in 2021
2. Google Analytics:
Install Google Analytics for tracking and reporting the website traffic.
3. Search Console:
4. SSL Certificate:
HTTPs comes with lots of benefits such as keyword ranking benefits, security, and performance, you can build trust with search engines and visitors.
P.s – From July 2018, Google Chrome is now be marking all non-HTTPS websites as “Not Secure”
5. Traffic monitoring:
Get real-time traffic monitoring and visitors engagements with Tawk live chat tool.
6. Social Sharing Buttons:
Make use of Social sharing buttons. These are not ranking factors but it might use to spread your content. Prominent social sharing buttons can increase social sharing by 700%.
- Top 10 WordPress Plugins to get more Social Shares in 2021
- 10 Best WordPress Plugins To Auto Share Blog Posts On Social Media
7. Full Backup:
Make sure you have a full backup of your website to avoid any failure as well as spam attacks.
Recommended tool for website backup: BackWPup
Implement robots.txt to give instructions robots on how to crawl and index pages from the website.
Implement Sitemap.xml to help search engines for better indexing and crawling of your websites and also create sitemap.html for users to know website hierarchy.
1. Competitive research:
Make complete reverse engineering research on your competitors to know their SEO strategies and keywords.
2. Keyword Research:
Make keyword research for your business services, list out the keywords with the low competition with high volume.
It’s an essential factor for keyword ranking. You must keep title length between 10-70 characters and Meta description in between 150 to 160 characters.
4. Keyword Density:
Keyword density is the percentage of keywords or keyphrases that you have used on a webpage in comparison with the total number of words on the webpage. Ideal keyword density is about 1 to 3%.
5. Header tag Optimization:
Implement header tag optimization, especially H1, it can improve your search engine ranking. You can maximum use only one H1 tag.
6. Image optimization:
Optimize your all images, and make sure it must have alt tags and title tags.
1. Content Optimization:
- Content should be free from Grammatical errors & spelling mistakes. Recommended tool for checking grammatical errors & spelling mistakes: Grammarly.
- The average content length for a single web result page that ranks in the top 10 results for any keyword on Google has avg 2,000 words.
2. Text/HTML Ratio:
Make sure your website must have 25 to 70% Text to HTML ratio.
3. Check for duplicate content:
1. Link Structure:
URL is a large ranking factor and SEO friendly URLs affect CTR. So use dashes instead of underscores in the URLs.
Example: Use “abc.com/abc-xyz” instead of “abc.com/abc_xyz”
2. URL Rewrite:
Make sure that all pages redirecting from non-www to www. You can implement this with a “.htaccess” file.
3. Canonical tag:
Make sure the website has added a canonical tag, It’s an HTML element that helps webmasters prevent duplicate content issues by specifying the ”canonical’.
Example: <link rel=”canonical” href=”https://www.abc.com/” >
Use Broken Link Checker tool to fix the broken links.
Accessibility & Infrastructure
1. Website Page-Speed:
2. W3C Validation:
Make validate of your content with W3C Validation.
3. Schema Implementation:
Go for Schema markups to improve the way your web page is represented in SERPs.
4. Mobile Rendering:
About 60% of traffic comes from mobile devices. That’s why you should implement your site responsive and mobile-friendly that delivers a great user experience.
Go for Google’s Mobile-friendly test and do a quick website audit.
Pavan Vora is SEO and Content Manager at Melbourne based full-service agency 4Life Innovations. With having 4+ years of experience, he is astute in writing content and creating SEO strategies that rank well in SERP pages.