Why it is important to know about SEO strategies for 2021? Well, because it is always evolving. SEO updates can be directly linked to Google algorithm updates which the search engines follow.
This year, it is all about
- Importance of Content Will Persist and The Requirement of High-Quality Content.
- Mobile-Friendly Websites
- User Experience Will Have A Lot of Importance
- Obtaining Natural Links
This is in general and the marketers of course, need to know more.
Since the inception of search engines was to provide legitimate answers to the searches. So, with times, there are updates to improve and further provide them with more and better options.
Websites are always looking for leads that will turn into conversions.
This will happen only if they appear in the searches that too in top results.
This is the primary motive for building a website and so the marketers are always looking for Google updates to find out what is new and how to meet Google’s quality standards.
(the word of caution: do not use any black hat SEO tactics and avoid click baits or misleading titles and content; you will be penalized)
We here will discuss the 7 Ultimate SEO Strategies and Techniques of Website Optimization to Watch out in 2021.
In this article, you will learn:
1. Create Mind-Blowing Content to Feature in Rich Snippets
Content is king and you need good quality content to update regularly on the website. This is a known fact, but now in 2021, you need to vouch for more.
This time the focus is on featured snippets.
Well, earlier the focus was to reach the 1st position in SERP now it is to GO FOR #0 spot. This is more commonly called the “featured snippet” or the direct recommendation from Google.
The rich snippets actually instigate people to look for the site, rather it tempts people to click on the recommendation. So, with the focus on the content present on the website which includes blogs, articles, about us and other stuff, work hard for a featured snippet.
Don’t know how? We tell you. Read on as we discuss the strategies for it.
- Make it short, and Get to the point fast – do not drag topics for long. Come to the point fast and give your readers the info they are actually looking for.
- Do not give them a block of boring content, instead be specific and write what they need to know.
- Keyword research – Find unique keywords that are still raw, I mean not used by your competitors. Optimize some excellent content and use those keywords. This is a secret recipe for a featured snippet.
- Give Google a sample of your lists – Google admires to include lists in the featured snippet. So, make sure your content has lists of your regular posts.
- FAQ’s works the best – These FAQ’s are the frequently picked up for the Featured Snippet, reason- they are in easy Q&A form and so can be quick and brief enough to fit in the snippet box.
But again, they have to be informational and relevant. Work hard to create a universal type of FAQ page which will be helpful to your visitor.
2. Link Building Is Still Strong
Content is #1 and link is #2 factor for Google ranking. So, for website optimization, you need the perfect blend of both. So be it the two main types of links- white hat acquired links or content or editorial links, you need to work on both of them.
The editorial links really work best with high-quality content and because they also provide backlinks to your website, they are actually amazing.
To make your website amazing, work hard to make dependable links.
Links are the smartest way with which the website gets more and more connected with the web world.
Even keeping a tab on the old backlinks are very helpful for the SEO of a website. The old ones tell you which link worked for you and which failed. This gives navigation to the future road map and helps to design the website accordingly.
3. You Cannot Miss Rankbrain
It is the Google algorithm that actually matches your search queries and gives the results which are matching to the content. So, the “wow” website has to be content-rich which can match the keywords with this very important algorithm.
But hold on, this does not mean that you stuff your content with keywords uselessly, this is bad. It can get your website penalized. Instead, use variations; try to use other similar meaning words and post content. There should be a dash of keywords in the content but not stuffing.
One important thing- for RankBrain, content is not the only metric that will decide the ranking.
The entire website will be assessed for the ranking and to make a good site you need to check the other metrics as well.
4. Try to Increase the Dwell Time
How long do visitors stay on your website? How much time did they spend on looking for details? Did they find interesting stuff and stayed longer than usual? Mind it, if the answer is yes, you have hit the jackpot.
Didn’t get it, wait I tell you how. This time the dwell time or the time spent by the visitor on the site is very important.
The fact is, the attention span is smaller these days and so the more time spend by the visitor means that you have an exclusive site. To increase the time spent by visitors, try to post interesting stuff like videos, short vlogs and other facts and updates which they find interesting.
You can get creative and post some unique stuff that is always appreciated by the audience.
5. Mobile-First Strategy
An optimized website is the one that is fit for all gadgets and the most popular device these days are? Well, no prize for guessing- its the mobile. This device is now the lifeline of the millennials. No one can think of life beyond it. And the smartest website will be compatible with it.
Suppose a search is made through mobile for the “best cake shop near me”. What if you have a website that has all the details for the particular search but it is not compatible with the OS of the mobile. Well, the purpose of the website is not fulfilled.
You cannot meet the demand and due to device incompatibility, you do not appear in the search result.
So, what you do? Work a bit hard and hire the best developers who can design the best compatible site for you. The design has to be responsive to any screen and the website will fit in smartly to any size of screen and function well on all types of OS.
6. Make Your Site HTTPS
Move over HTTP, its HTTPS now. What does it mean? It means there is an addition of S which stands for secure. Now Google has started marking sites with HTTP as not secure.
Firstly, it does not look nice and for those who are not much aware of the technical jargon, believes that the site has some kind of potential threat. But it has some other aspects as well. the mark-up gives Google information about the content which is yet naïve with the standard crawling algorithm.
So, both ways it is bad; all you need that audience as well as Google to be compatible with your website.
7. Site Structure
You have made a fabulous site but the structure is not good. It has no page link, the homepage is not directed to other pages perfectly and in short, there is no spine to the site. It is not branched properly and the links are all scattered.
The Googlebot should have an easy path to cross your site. It should have the right indexing and direction to each and every page.
How you do that, well we have some tips:
- The homepage must be linked with important pages.
- The Arrangement of your pages like a tree structure based on groups and categories looks neat and tidy for the Google Crawlers.
- Make sure internal links are linked properly. They are very sensitive to them when and where necessary. Only link internally where it is very important and relevant.
Well, these are 7 pointers that the expert designer makes sure to check while designing a website for 2021. SEO is still going strong and you cannot dismiss it. There are changes in the strategies and things are now more transparent. gone are the days when link building used to do the purpose.
Now SEO is tough and a smart website is an important factor to get the right ranking.
The other important factors for a good website also include translation, page speed, meta description, title tags, and even Favicons. These are small pointers but also have a strong impact on the presence of the search results.
Now since you know the requirement of a smart website for 2021, you still need to check for regular updates and information as nothing remains constant and forever in the SEO world.
But yes, the pointers above have all the fundamental criteria for a good website.
Justin Kemp is working as a Jr. content writer and blogger with Ranking By SEO. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.