10 Best Semrush Alternatives in 2024 (Free & Paid)

Are you ready to take your SEO game to the next level?

While Semrush is a fantastic tool, it’s not the only player in the field.

In this article, we’re diving into the best Semrush alternatives that can help you boost your website’s ranking and visibility.

Whether you’re looking for advanced analytics, user-friendly interfaces, or budget-friendly options, these tools have got you covered.

Get ready to discover new ways to optimize your site and stay ahead in the competitive world of SEO!

Is Semrush the Best SEO Tool?

Semrush is often regarded as one of the best SEO tools out there because of its comprehensive features that cover everything from keyword research to site audits and competitor analysis.

It’s user-friendly and constantly updated to stay on top of SEO trends, making it a favorite among both beginners and experts.

However, it can be a bit pricey, which might be a drawback for smaller businesses or individuals on a tight budget.

Semrush Pros & Cons

Pros:

• Comprehensive Tools: Semrush offers a wide range of features for SEO, PPC, content marketing, and social media management. It’s like a one-stop shop for all your digital marketing needs.

• User-Friendly Interface: The platform is designed to be intuitive and easy to navigate, even for beginners.

• Competitive Analysis: You can analyze your competitors’ strategies, see what keywords they rank for, and gain insights to improve your own performance.

• Regular Updates: Semrush keeps up with the latest SEO trends and updates, ensuring you have access to current and effective tools.

• Detailed Reports: It provides in-depth reports and analytics, helping you make informed decisions based on data.

Cons:

• Cost: Semrush can be expensive, especially for smaller businesses, bloggers, or individuals. The pricing might be a bit high if you’re on a tight budget.

• Learning Curve: While it’s user-friendly, the extensive features can be overwhelming for beginners. Learning how to use all the tools effectively might take some time.

• Limited Free Version: The free version has limited capabilities, so to get the most out of Semrush, you need to subscribe to a paid plan.

• Data Accuracy: Occasionally, users have reported discrepancies in data accuracy, particularly with keyword difficulty and search volume estimates.

Why do you need Semrush Alternative?

You might need a Semrush alternative for a few key reasons.

• Semrush can be expensive, especially for small businesses or individuals on a budget.

• Some alternatives offer unique features or more user-friendly interfaces that might suit your needs better.

• Using different tools can provide a fresh perspective and different insights, helping you find new opportunities to improve your SEO strategy.

• Having more options allows you to choose a tool that fits your specific goals and workflow perfectly.

Best Semrush Alternatives – Price Compared

10 Best Semrush Alternatives (Free and Paid)

1. SE Ranking

SE Ranking is one of the best alternatives to Semrush. It offers a great deal of useful information and data, including a keyword research tool, competitive analysis, backlink monitoring, web monitoring, and more.

SE Ranking is a powerful tool that can help you find the right keywords for your content. It works like Semrush but it’s cheaper and easier to use.

Features

• Rank Tracker
• Website Audit
• Backlink Checker & Monitor
• Competitive And Keyword Research
• Content Editor
• AI Writer
• Plagiarism Checker
• Content & Local Marketing Toolkits
• Historical Data In Keywords Research
• Data Insights
• Integration With Social Media
• On-Page And SERP Analysis
• Serp Competitors
• Seo Reporting
• White Label
• White Label Reporting
• Client Seats
• Lead Generator
• Scheduled Reports
• Chat & Email Support

Pricing

SE Ranking pricing starts from $52 per month.

There is also a 14 days free trial available with full access to the SE Ranking platform.

2. Serpstat

Serpstat is an all-in-one SEO platform designed to help you improve your website’s performance. It offers powerful tools for keyword research, site audits, backlink analysis, and competitor analysis.

With Serpstat, you can easily identify the best keywords to target, understand your competitors’ strategies, and find opportunities to improve your website’s SEO.

Its user-friendly interface makes it accessible for both beginners and experienced users, and its versatile features make it a great choice for comprehensive SEO management.

Features

• Rank Tracker
• Site Audit
• Keywords Analysis
• Links Analysis
• Access To Search Analytics API
• Access To Backlinks API
• AI Tools
• Local SEO
• Reports
• White Label Reports
• Chat Support

Pricing

Serpstat pricing starts from $59 per month.

There is also a 7 days free trial available.

3. Mangools KWFinder

Mangools KWFinder is a user-friendly keyword research tool that helps you find the best keywords for your website. It provides detailed insights into search volume, keyword difficulty, and trends, making it easier to choose the right keywords for your SEO strategy.

KWFinder’s intuitive interface and visually appealing design make it easy to use, even for beginners.

Additionally, it offers valuable features like competitor analysis and SERP (Search Engine Results Page) overview, allowing you to understand your competition and improve your website’s ranking.

Features

• Keyword Lookups
• Keyword Suggestions
• Competitor Keywords
• SERP Lookups
• Daily Keyword Tracking
• Domain Tracking
• Backlinks
• Site Lookups

Pricing

KWFinder pricing starts from $19.90 per month.

You will get 48-hour money-back guarantee with KWFinder.

4. Ahrefs

Ahrefs is one of the best Semrush alternatives. It is a popular SEO tool that offers a broad set of features for both webmasters and SEOs.

SEO professionals can use Ahrefs to find the most linked keywords for their target keyword, discover link-building opportunities, monitor competitors’ backlinks, and more.

This tool also comes with an SEO Audit feature to help identify issues on your website. You can use this feature to identify broken links or pages that are not relevant to the topic of your website.

Ahrefs also provides social media monitoring tools to help you understand what people are saying about your brand online. The tool can even help you determine which social media platforms are most effective for your business.

Features

• Rank Tracker
• Backlinks Analysis
• Referring Domains
• Broken Backlinks
• Organic Keywords
• Top Pages
• Organic Competitors
• Paid Keywords
• Internal and Outgoing Link Analysis
• Keyword Lists
• AI Keyword Suggestions
• Search Intents
• Keyword Clusters
• Site Audit
• Content Explorer
• Competitive Analysis
• Content Gap
• New & Lost Backlinks
• New Keywords

Pricing

Ahrefs pricing starts from $108 per month.

A Starter plan is also available for $29 per month in which you will get limited access to site explorer, keywords explorer, and site audit.

Ahrefs offers free limited access to site explorer & site audit.

5. Moz Pro

Moz Pro is a suite of SEO tools that allows you to analyze the performance of your website, identify opportunities, and make changes to improve your search engine optimization.

Its keyword research tool provides a detailed list of keywords with their search volume, cost per click, and competition levels. You can also see which keywords your competitors are using in their SEO strategies so you can learn from them.

The backlink analysis tool shows you who is linking to your site, how many links each page has, and how many links there are in total. This can help you see which pages need more links or which pages don’t get enough links from relevant sources.

Moz Pro also helps you find broken links on your site with its crawl errors report. This handy tool will tell you if there are any broken links on your site so that you can fix them before Google notices and penalizes your website for having these errors present on it.

Features

• Keyword Rankings
• Mobile Rankings
• URL Tracking
• On-Demand URLs
• Speed Crawl
• Keyword Queries
• Competitive Research Queries
• Backlink Queries
• Rank Checker
• On-Page Grader Reports
• Branded Reports
• Scheduled Reports
• 24-Hour Online Support

Pricing

Moz Pro pricing starts from $79 per month.

You can get 30 days free trial to test the Moz Pro features.

6. Ubersuggest

Ubersuggest is a free tool that uses Google Suggest to show you relevant long-tail keywords. If you have a website, it is a great way to find more keyword ideas. If you don’t have a website, it can help you find some good keywords to target for your next blog post or article.

Ubersuggest is useful because it allows you to do targeted keyword research without having to do any of the legwork. It also gives you a ton of data at one glance, so if you want to see what people are searching for in relation to your niche, this tool will do it for you.

Features

• Rank Tracking
• Mobile Rank Tracking
• Site Audit
• Keyword Research
• Content Ideas
• Competitive Analysis
• Tracked Competitors
• Similar Websites
• Top Pages
• Top Keywords
• Backlinks
• New And Lost Links

Pricing

Ubersuggest premium plan starts from $12 per month.

There is also a 7-day free trial available to check the Ubersuggest features.

7. Google Keyword Planner

Google Keyword Planner is a free tool provided by Google that helps you find the best keywords for your website or Google Ads campaigns.

It’s an essential tool for keyword research, allowing you to see search volume data, keyword suggestions, and trends. While it is primarily designed for use with Google Ads, it’s also a valuable resource for organic SEO planning.

The tool is straightforward to use, making it accessible for anyone, regardless of their experience level. It’s a great starting point for anyone looking to improve their website’s SEO without any cost.

Features

• Discover New Keywords
• Get Search Volume and Forecasts
• Organize Keywords
• Determine Cost
• Create New Campaigns

Pricing

Google Keyword Planner is free.

8. Majestic

Majestic is a great tool for people who are looking to learn more about their website’s backlinks. It’s also useful for those who want to know more about their competitors’ backlinks.

Majestic allows users to see the number of links that point to each page on a website, how many pages on the site link to each other, and how many external links there are from other sites.

The information provided by Majestic is not as comprehensive as some other tools, but it does provide an interesting overview of your website’s link profile.

Features

• Site Explorer
• Keyword Generator
• Link Graph
• Link Context
• Related Sites
• Trust Flow
• Topical Trust Flow
• Referring Domains
• Referring IPs
• Referring Subnets
• Backlink Campaigns
• Bulk Backlink Checker
• Keyword Checker
• PDF Report
• Use OpenApps
• Verified Domains

Pricing

The premium plan starts from $41.67 per month.

Majestic offers 7-day money-back guarantee.

9. Nightwatch

Nightwatch is an advanced SEO tool known for its accurate rank tracking and detailed reporting. It helps you monitor your website’s performance across multiple search engines and locations, giving you precise insights into how your SEO efforts are paying off.

Nightwatch’s powerful visualizations and customizable dashboards make it easy to track your progress and identify areas for improvement.

It’s particularly useful for businesses that need to keep a close eye on their rankings and want a clear, easy-to-understand overview of their SEO performance.

Features

• Keywords Tracking
• Websites Tracking
• Competitors Tracking
• Site Audit Pages
• Track Google, YouTube, and Bing
• Google Search Console Integration
• Google Analytics Integration
• API Access
• Google Data Studio Connector
• Unlimited White Label Reports
• Unlimited User Seats

Pricing

Nightwatch pricing starts from $32 per month.

There is also a 14 days free trial available.

10. SpyFu

SpyFu is a powerful SEO and PPC competitor analysis tool. It allows you to track the keywords that your competitors are bidding on and also helps you identify new opportunities to improve your own marketing campaigns.

SpyFu also includes a keyword research tool that allows you to see which keywords your competitors are targeting, as well as their average cost per click. You can then use this information to find profitable keywords for your own PPC campaigns.

SpyFu comes with a variety of advanced features that make it easy to find information about specific companies, products, or services. The app can even pull up contact details for employees at these companies, making it easy for you to reach out directly with questions or comments about their services or products.

Features

• Domain Search Results
• Domain Comparisons
• Keyword Search Results
• Backlinks Searches
• Competitors Results
• Keyword Group Results
• Export Advanced Sales Leads Info
• Keywords Tracking
• Track Ad Placement & SEO Rankings
• Custom SEO & PPC Reports
• Google Ads Advisor PPC Report
• White Labeling

Pricing

SpyFu pricing starts from $33 per month.

There is no free trial but SpyFu offers 30 days money-back guarantee.

How to Evaluate Semrush Alternatives?

Evaluating Semrush alternatives involves considering several important factors to find the best tool for your SEO needs. Here’s a simple guide to help you:

• Features: Look for tools that offer the features you need, such as keyword research, backlink analysis, site audits, and competitor analysis.

• Ease of Use: Choose a tool with an intuitive interface and easy navigation. A user-friendly design can save you time and make your work more efficient.

• Pricing: Compare the cost of different tools and see if they fit within your budget. Consider both the monthly and annual pricing plans and any additional costs for premium features.

• Customer Support: Good customer support can be crucial if you encounter issues or need help. Check if the tool offers reliable and accessible support, such as live chat, email, or phone assistance.

• Reviews and Ratings: Read reviews and ratings from other users to get an idea of the tool’s performance and reliability. User feedback can provide valuable insights into the pros and cons of each option.

• Trial Periods: Many tools offer free trials or money-back guarantees. Take advantage of these offers to test the tool and see if it meets your expectations before committing.

• Integration: Ensure the tool integrates well with your existing software and platforms, such as Google Analytics, WordPress, or other marketing tools you use.

By considering these factors, you can effectively evaluate Semrush alternatives and choose the one that best aligns with your SEO goals and workflow.

FAQs on Best Semrush Alternatives

1. What are some popular alternatives to Semrush?

Answer: Some popular alternatives to Semrush include Ahrefs, Moz, SERPstat, SE Ranking, SpyFu, and Ubersuggest. These tools offer a range of SEO, keyword research, and competitor analysis features similar to Semrush.

2. How does Ahrefs compare to Semrush?

Answer: Ahrefs is known for its robust backlink analysis and comprehensive site audit capabilities. While Semrush offers a wider range of features, including social media and PPC analysis, Ahrefs excels in keyword research and content gap analysis. Both tools have intuitive interfaces but differ in specific strengths, making them suitable for different needs.

3. What features does Moz offer as an alternative to Semrush?

Answer: Moz offers features such as keyword research, site audits, backlink analysis, and rank tracking. Moz’s Domain Authority (DA) and Page Authority (PA) metrics are well-regarded in the SEO community. Its user-friendly interface and helpful community resources make it a good alternative for both beginners and experienced users.

4. Is SERPstat a good alternative for keyword research?

Answer: Yes, SERPstat is a strong alternative for keyword research. It provides detailed keyword data, competitive analysis, and rank tracking. Serpstat also offers features for site audits and backlink analysis, making it a versatile tool for SEO professionals.

5. What makes SE Ranking a suitable alternative to Semrush?

Answer: SE Ranking is known for its affordability and comprehensive feature set, including keyword rank tracking, website audit, competitor analysis, and backlink monitoring. It also offers a user-friendly interface and customizable reports, making it a suitable alternative for small to medium-sized businesses.

6. Can SpyFu replace Semrush for competitor analysis?

Answer: SpyFu is an excellent tool for competitor analysis, particularly for PPC and keyword research. It provides detailed insights into competitors’ ad campaigns, organic search rankings, and keyword strategies. While it may not offer as many features as Semrush, it excels in competitive intelligence.

7. Is Ubersuggest a free alternative to Semrush?

Answer: Ubersuggest offers a free version with basic features such as keyword suggestions, domain overview, and content ideas. For more advanced features like rank tracking and site audits, a paid subscription is required. It is a cost-effective option for users looking for essential SEO tools without a significant financial investment.

8. How does the pricing of these alternatives compare to Semrush?

Answer: Pricing varies among these tools. Ahrefs and Moz are generally priced similarly to Semrush, offering tiered plans based on feature access. SE Ranking and SERPstat tend to be more affordable, especially for smaller plans. Ubersuggest offers a competitive pricing structure, with a substantial free tier and reasonably priced paid plans.

9. Which alternative is best for beginners?

Answer: For beginners, Moz and Ubersuggest are highly recommended due to their user-friendly interfaces and extensive educational resources. SE Ranking is also a good choice because of its intuitive design and comprehensive feature set tailored for users new to SEO.

10. Are there any alternatives with better customer support than Semrush?

Answer: Customer support quality can be subjective and varies among users. Ahrefs, Moz, and SE Ranking are often praised for their responsive and helpful customer support. It is advisable to check user reviews and possibly try customer support during trial periods to find the best fit for your needs.

Conclusion

Choosing the best alternative to Semrush depends on your specific needs and budget. Here are some key takeaways:

• SE Ranking: Affordable and comprehensive, suitable for small to medium-sized businesses.
• SERPstat: Versatile with strong keyword research and competitive analysis.
• Mangools KWFinder: User-friendly and excellent for keyword research, suitable for beginners and professionals alike.
• Ahrefs: Great for backlink analysis and keyword research.
• Moz: Excellent for beginners with its user-friendly interface and strong community support.
• Ubersuggest: Cost-effective with a useful free version for basic SEO tasks.
• Google Keyword Planner: Ideal for keyword research, especially for Google Ads campaigns, and it’s free to use.
• Majestic: Best for detailed backlink analysis with a focus on link intelligence.
• Nightwatch: Known for accurate rank tracking and detailed reporting, great for monitoring SEO performance.
• SpyFu: Perfect for deep competitor analysis, especially in PPC.

Each tool has its strengths, so consider what features are most important for your SEO goals and choose accordingly.

Read also,

• 15 Best Blogging Tools that We Use & Recommend for Bloggers in 2024
• 30 SEO Mistakes That Can Kill Your Website Rankings in 2024
• Top 10 Common Link Building Mistakes to Avoid in 2024
• 12 Important Tips to Optimize Images for More Organic Traffic
• 15+ Best Content Marketing Tools to Improve Content Productivity in 2024
• 10 Best AI Writing Tools for 2024 (Free and Paid)