Content marketing is a procedural approach to marketing valuable, relevant, consistent content. It is the best and the most effective way to generate organic traffic to your website. You must be thinking about how anyone can do marketing through content?
Here, we first need to get clear with the world of digitalization and strategic marketing done digitally. In today’s scenario, no one believes in traditional marketing and the focus has switched to digital marketing.
In this article, you will learn:
- 1 Digital marketing can be done in these ways:
- 2 20 Best Content Marketing Tools for 2020
- 2.1 1. BuzzSumo
- 2.2 2. WordPress
- 2.3 3. HubSpot
- 2.4 4. Curata
- 2.5 5. Buffer
- 2.6 6. Yoast
- 2.7 7. Ahrefs
- 2.8 8. Grammarly
- 2.9 9. Google Analytics
- 2.10 10. Hemingway Editor
- 2.11 11. Adobe Photoshop
- 2.12 12. Easel.ly
- 2.13 13. MailChimp
- 2.14 14. Marketo
- 2.15 15. HotJar
- 2.16 16. Crazy Egg
- 2.17 17. Mutiny
- 2.18 18. Co Schedule
- 2.19 19. Canva
- 2.20 20. Social Animal
Digital marketing can be done in these ways:
- Search Engine Optimization (SEO)
- Search Engine Marketing and Pay-Per-Click Advertising
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
- Viral Marketing Mobile Phone Advertising
When it comes to content marketing we can say that it is a part of SEO on-page activity. No wonder it is the best way to generate organic traffic. That is to say, without spending money on paid ads or marketing.
Those who own a website need to rank on SERP and that is obviously a tough task to do. An initial and crucial step towards the ranking of your website is Content marketing. It is the optimization of content. Content marketing is really crucial to maintaining the relevancy of your content with the title, maintaining the keywords, the high quality of the content. All this comprises the step towards content marketing.
Delivering a high quality of content to generate leads and improvising the ranking of the page on SERP (Search Engine Result Page). It is the page that appears first when we search for any keyword or phrase the pages of the sites that appear on the first page is ranked on the particular keyword.
To rank a particular keyword ultimately content marketing is a really important step. It is well said the content is the king because a page is impossible to rank on SERP without a quality piece of content.
Content must be according to the target audience. Avoid such mistakes while writing a content that includes stuffing of keywords, beating around the bush, not considering the correct language or grammatical errors, plagiarism must be avoided. These things must be kept in mind while writing content for marketing.
There are various tools that we will discuss for content marketing that can do wonders for your content.
20 Best Content Marketing Tools for 2020
In today’s scenario, content marketing has proven the best way to generate traffic and increase the authority of your website. The problem arises when you need to decide on which topic you should write a blog that is trending. The best tool that can simplify your problem is ‘BuzzSumo’, a powerful online tool that allows you to find the trending topics or content for the blog.
WordPress is the most useful and widely used platform all over the world. It is one of the best CMS (Content Management System). WordPress is a pretty cool and useful tool to grow your content marketing program. It is an open-source that allows you to build your website according to your choice and has the option to host it. You can easily customize your site using the themes and plugins available in WordPress.
With the help of this tool, you can build content that will attract more visitors’ to the keyword that has more searches. Build and modify the website without IT, you just need to drag and drop to create blog posts, landing pages, and templates. By creating these by the help of responsive templates be ready for the visitors.
Curata tool helps you to create a predictable supply chain and choosing the content that can impact your sales and marketing pipeline. Help you improve your approach to content marketing. You can easily review how your blog is performing.
All you have done is created high-quality content. Now you need online on various social media platforms. Buffer helps you with the same. It is a tool that lets you share posts and updates on different types of social media platforms that too according to the way you schedule. It has the feature of analytics too with the help of which you can see how your social media content is performing.
It will become one of your favorite tools as it became mine too. All in one tool that helps you best with optimization for SEO. You can easily optimize the content, keywords, Meta description; even suggest internal links and many more.
This is one of my favorite tools no doubt you will love this tool too. The tool helps you to analyze why your competitors are ranking high. And the ways by which you can outrank them. It comes with keywords and content research tools that help you to know what content is ranking the most and the particular keywords for them.
Grammarly tool is one of the best online tools that help you to indicate spelling errors or grammatical errors. All the contextual errors are highlighted with a red-colored underline. All the errors can be easily corrected by the tool. You just need to bring the cursor on the word underlined by the red color line. And you can click the correct word for that error.
When you are busy doing various tasks such as creating the best content for your website, updating social media, and doing several other activities for your blog. You may forget the very essential step i.e.to analyze your progress.
The tool that helps you with this is Google Analytics. You can easily view your insights and stats and change your strategy if not working. Analyzing your content marketing campaign is really necessary. It helps to answer your various questions such as How much traffic is generated for the period as per you choose to view? Which keyword is generating more traffic and also on the basis of demographics?
This tool is really helpful for you as you know the mistakes in a more contextual way. Help to make your writing bold and clear. It highlights lengthy, complex and common errors by indicating with a yellow line.
- Red highlight means your sentence is so dull that the reader will get lost trying to understand the meaning.
- Purple highlight tells you to replace it with a shorter word.
- Blue highlight tells you to replace the word that is more attractive and green highlight tells you to indicate that the phrase in the passive voice.
You have high-quality content and we have the best tool for you to create high quality and attractive images for your content. Adobe Photoshop is an easy tool to use even if you are not good at graphic design. It is best for creating social media posts, images for your content, blog cover and screenshot tutorial. You are going to love this tool.
Easel.ly is a web-based infographic that helps you to convert your ideas, concepts, and reports in actual web design. Even if you are not a professional designer you can easily create infographics. That helps you hopeful generating more backlinks and obviously interesting and attractive infographics automatically generate traffic.
MailChimp is the best tool for email marketing. It is an easy way to market your content on emails. Distributing content through email using this tool will help you increase your subscribers. This tool is helpful for bulk mailing.
The most important thing to know is that MailChimp is free for up to 2000 subscribers and 12000 monthly emails and has a guide to get started with email marketing. This tool helps to improve brand awareness and the best way to engage with the customers.
When the time comes to bring together all the social media activities and content marketing efforts, the Marketo tool may be helpful for you now as it will serve you the service required.
This tool has many features but the best benefits it can give you by the help of content predictor feature is pinpoint your best content and analyze which of your content is going to rank and provide relevant content for the target audience. Its predictive nature helps you in the best way possible.
HotJar is one of my favorite analytics tools. It gives the best user experience that includes surveys and session replays. HotJar will not only help you to answer “what” “where” the results of user behavior analytics but also “why”. It also gives you the visual picture of visitors clicking and just scrolling.
Use this amazing tool to get the results related to the customer’s responding to elements on your site. Heatmaps and scroll maps are to view visual reports. It adds on to your insights in Google Analytics data.
Wow! A mutiny is a useful tool. It can help you change dynamically change a website’s customer testimonials to match the visitor’s choice. It gives a personalized website for each visitor to generate more sales.
This is the all-in-one editorial calendar for planning, executing your marketing strategy. This helps you to organize everything in one place. You can plan, schedule or reschedule your blogs, marketing content and social media all in one place. It is easy to use and helps you organize everything all in one place your way! It simplifies your work.
To make your content more attractive and illustrative the most valuable tool is Canva this helps you to create beautiful images for your blogs without any extra effort required. You don’t need to worry about the copyright issue. You can create images by choosing an appropriate template from a large number of templates, graphics, icons, banners, and infographics.
A social animal is a very actively used tool. A demo account can tell you how helpful the tool is for the niche market. This tool can give you detailed research on keywords. It has a research tool that is really helpful. Social animals can give you an effective solid idea about how and what should you write for your blog. It will help you find trending content topics.
Author Bio: Samridhi Sharma has been a Digital Marketer and a Content Writer at Quantum IT Innovation. She has written blogs on technology-based discussions. She is passionate about her interest in blogging and wants to explore more in this field.