Affiliate marketing is one of the best ways to monetize your website. It offers complete control over the kind of products you advertise, and you don’t need any starting capital. Moreover, only your skill as a marketer and blogger determines the earnings.
Affiliate marketing is perfect for those starting out in the business world. And there’s plenty of money in affiliate marketing. The web hosting masters over at the Hosting Tribunal estimate that the industry is worth $12 billion worldwide.
Nobody knows the exact number of affiliates out there, but they are in the hundreds of thousands or possibly even millions. And that means the competition is fierce.
We don‘t want to scare you, but to put things into perspective. Just like any other business, becoming a successful affiliate takes hard work.
So, if you’re new to affiliate marketing, or if you’re looking to improve your skills, we’ve collected a list of the best affiliate marketing tips for beginners to use in 2020 to help you on the way.
Here they are:
- Connect With Your Audience
- Pick the Right Affiliate Network
- Optimize Website Speed
- Go Mobile-Friendly
- Write What You Know
In this article, you will learn:
Connect With Your Audience
Make no mistake, users recognize affiliate links. Everyone gets bombarded with ads daily and it takes an effort to make a user buy. Stuffing a blog post full of links will get you nowhere.
It is important to understand that visitors will click on links only if they trust you. Build rapport with your audience before selling them anything.
Also, add a bit of yourself into your website. Make sure your audience knows who’s talking to them and add your personal touch to everything. This builds trust.
Use all possible channels to interact with your audience. Building an email list is a good way to keep everyone updated about new content. Leverage social media to establish a firmer connection with the audience.
Refrain from making every social media post an affiliate link. Genuine content with an occasional link thrown in is much better.
Consider even a vlog or a podcast, or do webinars. This is great for making the audience feel more of a personal connection. It can net more profit than a thousand link-stuffed posts.
Pick the Right Affiliate Network
This is one of the first steps to becoming an affiliate. Unfortunately, making the wrong choice can make your life unnecessarily difficult.
So make sure to pick the affiliate network that fits your needs. You’ll have a much easier time finding products to market.
If you want to market physical products like, say, lawnmowers, don’t pick a network that specializes in software.
Research the affiliate programs as well. Don’t just settle for the first one that looks good. Perhaps there’s an affiliate network with better products or higher commissions.
Read Also: Top 10 Highest Paying Affiliate Networks
Optimize Website Speed
Countless drawbacks are caused by slow loading speeds. For one, speed influences search rankings. Long load times also irritate visitors. This means less traffic, fewer conversions, and worse click-through rates.
Google realized the importance of fast loading years ago. Consequently, they always push for faster sites. 2019 already saw significant speed improvements overall.
If your website is fast, it gets more visitors that are happy because of the smooth on-site experience and tend to buy more of the marketed products.
We all spend so much time on our computers it’s hard to believe most traffic actually comes from mobile devices. But it’s true. About 53% of all internet activity comes from mobile phones and tablets.
Despite this, most mobile sites have terrible optimization. Just look at the stats. At the beginning of 2018, the average mobile page took 22 seconds to fully load. Newest reports show that today they take about 15 seconds. It’s an improvement, but it’s still terribly slow.
This is a problem, but it is also an opportunity for your site to stand out. Optimize it for mobile browsing and that 53 % of users will flock to you.
Some good practices for improving mobile site speed include optimizing images for mobile devices and using AMP. Accelerated Mobile Pages is an open-source initiative that lets you create pages with minimal code. These pages can load up to four times faster on mobile devices.
Write What You Know
Writers always get this piece of advice. If you write your own blog, you’ve probably heard it too.
This is twice as true for affiliate marketers. Remember that users only buy from someone they trust. The best way to look like an authority on a certain topic is to actually be one.
It might sound redundant, but it’s true. There are a lot of marketers that don’t know what they’re promoting. And sure, you can blindly give good reviews to make a few bucks. However, once you promote a bad product, nobody clicks your links again.
Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Affiliate marketing confirms this sentiment. A single mistake can ruin your reputation forever.
We don’t want to put you off with this. If you know what you’re writing about, you will earn a stellar reputation. But it is something you have to build gradually. Still, once you get it, the results will justify the effort.
Your best bet is to review each product before promoting it. If this is not possible, at least make sure you do your research is as thorough as possible.
Once you make a name for yourself, you can get the merchants to send products for review. That way you won’t have to risk giving an inaccurate review.
The affiliate marketing world is complicated and, while it’s easy to become an affiliate, learning the ropes can take time. Don’t be discouraged if things don’t go perfectly on the first try. Just follow our affiliate marketing guides, persevere, work hard, and the results will come.
Nick Galov, Head of Content and Community Manager at HostingTribunal.com. With years of experience as a frontline support and system administrator, Nick wants to improve the web hosting industry as a whole. Through impartial reviews and detailed case studies, he helps people find the most suitable hosting provider.