100+ Top Affiliate Marketing Statistics and Trends for 2024

A business owner always wants to increase brand awareness and product sales. And for that, there are many marketing strategies. But today, business owners are using the best and most effective marketing strategy: affiliate marketing.

So if you want to implement the affiliate marketing strategy for your business then first you should know all the affiliate marketing stats and facts.

In this article, I will let you know all the top affiliate marketing statistics for 2024. So let’s check them out.

Before we begin, we will let you know the definition of affiliate marketing.

Table of Contents

What is Affiliate Marketing?

Affiliate marketing is one type of product marketing strategy where a publisher (like blogger, vlogger, etc) promotes a product of a brand through websites, blogs, social media, or videos and generates sales and gets a commission from that brand.

One of the best and most effective ways for affiliate marketing is blogging. Many bloggers are making a lot of money by promoting products on their blogs. If you also want to make money online through affiliate marketing then you can create a WordPress blog and then start promoting different products on your blog.

Now let’s get deeper into affiliate marketing stats.

Top Affiliate Marketing Statistics 2024 (Editor’s picks)

The affiliate marketing platform market size will reach $36.9 billion by 2030.
81% of companies in the world use affiliate marketing to grow their businesses.
Brands are generating 15% to 30% of all sales using affiliate marketing.
Affiliate marketing spending will reach approx $8.2 billion by the end of 2022 in the U.S. only.
Amazon brought revenue of $477.748 billion in the last financial year 2021-22.
69% of affiliate marketers are using SEO to generate traffic.
Only 10% of all affiliate marketers are making more than $100K each year.
Most of all affiliate marketers prefer to promote 1 to 10 products only.
Affiliate marketing is the second best marketing strategy to generate revenue for publishers.
The top 5 affiliate categories are 1. Fashion, 2. Sports/Outdoors, 3. Health/Beauty, 4. Travel, 5. Home/Garden
16% of all eCommerce sales are generated through affiliate marketing.
More than 94% of affiliate marketers are using multiple affiliate programs to generate income.
Bigcommerce pays $1500 per enterprise referral.

General Affiliate Marketing Stats and Facts

80.55% of the Affiliate Marketing Platform market is physical product type (According to a survey conducted in 2019) while
19.45% of the Affiliate Marketing Platform market is a virtual product type.
70.15% of merchants choose to pay by sales (CPS).
19.30% of merchants choose to pay by guided number (CPL).
10.55% of merchants choose to pay by click (CPC).
With 59.32%, B2C product promotion is the top trend for affiliate marketers.
$5 billion in affiliate marketing spending is in the US only.
£1.3 billion in affiliate marketing spending is in the UK only.
15% of revenue is generated through affiliate marketing for all digital media industries.
30% of affiliate sales are generated from mobile devices.
A good affiliate marketer can make from $10K to $400K per year while a super affiliate marketer can make $1,500,000 a year, according to Neil Patel.
74% of online shoppers in the US check multiple websites before they purchase a product.
65% of affiliates use social media to generate sales.

Affiliate Marketing Industry Statistics

The affiliate marketing sector is worth $12 billion in 2022 and continues to grow rapidly.
Affiliate marketing spending will grow by 10% within the next few years.
16% of all e-commerce sales in the USA and Canada are generated through affiliate marketing.
With 46.7% of the market share, Amazon Associates is the biggest affiliate network today.
CJ Affiliate holds 8.12% market share.
Rakuten Affiliate Network holds 7.62% market share.
ShareASale holds 6.98% market share.
With 39% share, the U.S. becomes the biggest country for affiliate marketing.
UK holds 15% of the affiliate marketing market share.
Germany holds 11% of the affiliate marketing market share.

Top Affiliate Networks Market Share

Amazon Associates – 46.07%
CJ Affiliate – 8.12%
Rakuten Affiliate Network – 7.62%
ShareASale – 6.98%
VigLink – 4.69%
SkimLinks – 4.48%
AWIN – 4.36%
rewardStyle – 1.60%
Refersion – 1.10%
TradeTracker.com – 1.10%

Active Affiliates on Top Affiliate Networks

Amazon Associates has over 900,000 active affiliates.
ShareASale has over 241,000 active affiliates.
ClickBank has over 100,000 active affiliates.
CJ Affiliate has over 163,000 active affiliates.
Rakuten Affiliate Network has over 150,000 active affiliates.

Affiliate Marketing Revenue & Earnings Statistics

Affiliate marketing is a multi-billion dollar industry.
The affiliate marketing platform market size was $19.2 billion in 2021.
The global affiliate marketing platform market size is expected to reach $26.33 billion by 2027.
The global affiliate marketing platform market size is expected to reach $36.90 billion by 2030.
Amazon brought revenue of $477.748 billion from 1 April 2021 to March 31 2022 which is 13.99% higher compared to the previous year.
73% of merchants believe they have generated expected revenue from the affiliate program.
Only 10% of all affiliate marketers are making more than $100K each year.
35% of all affiliate marketers earned more than $20K in 2019.
Millionaire Mentor Jason Stone has earned $7 million in just 18 months.
Affiliate marketing is the 2nd best marketing strategy to generate revenue for publishers.
Less than 10% of affiliate marketers are responsible for 90% of sales in all affiliate programs.
35% of publishers make their living from affiliate marketing.

Affiliate Marketing Revenue Worldwide in 2021 by Sector

Affiliate Marketing Revenue Worldwide in 2021 Sector Wise

Retail – 44.00%
Telecom and media – 25.00%
Travel and leisure – 16.00%
Other – 15.00%

Affiliate Marketing Growth Statistics

Affiliate marketing is a rapidly growing industry globally.
80% of brands use more than 10% of their total marketing budget for affiliate marketing.
15% to 30% of all sales are generated through affiliate marketing.
According to Statista, the affiliate marketing spend is expected to reach $8.2 billion by the end of 2022 in the US alone.
The affiliate marketing industry is expected to have a 10% growth rate.
49% mobile affiliate sales increased in 2020 compared to 2019 in the UK.

Affiliate Marketing Demographic Statistics

63.83% of all affiliate marketers’ primary traffic target is the US.
54.23% of affiliate marketers are male.
42.97% of affiliate marketers are female.
2.80% of affiliate marketers do not want to disclose their gender.

5% of all affiliate marketers are 18 to 24 years old.
31.86% of all affiliate marketers are 35 to 44 years old.
57.44% of all affiliate marketers are based in the US.
9.71% of all affiliate marketers are based in Canada.
1.85% of all affiliate marketers are based in India.
55.32% of all affiliate marketers are married.
33.67% of all affiliate marketers are single.
50% of affiliate marketing traffic comes from mobile devices.
The annual revenue is reported as below $20K for most affiliates.
The annual revenue is reported as $40K to $50K for 2.16% affiliates.

Blogging Affiliate Marketing Statistics

Blogging is the most popular and common way to make money online for affiliate marketers.
65% of affiliate marketers generate traffic through blogging.
80% of publishers track their mobile and desktop affiliate marketing sales.
175% growth seen in content development by affiliate marketers.
240% growth seen in revenue generated by content developers.

Latest Affiliate Marketing Trends to Watch in 2024

Most affiliate marketers prefer to promote only 1 to 10 products.
Selling products through video content on social media.
Partnership with micro-influencers.
Use of automation tools.
Cookieless tracking.

Top 10 Most Popular Affiliate Marketing Categories

Fashion
Sports and Outdoors
Health/Wellness and Beauty
Travel
Home and Garden
Computers and Electronics
Education and Training
Business
Financial and Insurance
High-End and Luxury Stores

Top Traffic Sources for Affiliate Marketers

The top 5 traffic sources for affiliate marketers are,

SEO (69.22%)
Social Media (67.32%)
Blogging (64.48%)
Email Marketing (41.47%)
PPC (34.28%)

Read also,

Sources:

Statista, AM Navigator, Affiliate Summit, Get Response, Finance Magnates, Statista, WebTribunal, Interesjournals, Datanyze, Saas Scout, PR Newswire, Market Watch, Awin, Askwonder, Macrotrends, Supermetrics